BTH 3630 Bachelor Thesis in Marketing
BTH 3630 Bachelor Thesis in Marketing
The Bachelor Thesis is a large independent body of work, where the students show that they can relate to a business topic and perform a valid analysis of this. The Bachelor Thesis is a compulsory part of the study programme. The thesis is written individually or in groups of no more than three students, when this is recommended.
- The students are required to comprehend how to perform and complete an independent analysis within a given time frame.
- The students are required to gain knowledge of the chosen topic for the thesis, supported by relevant teaching literature and scientific articles.
- The students should know how to fulfil scientific requirements regarding form and content of a thesis.
- How to identify theories and methods relevant to the thesis.
- How to use central theories and methods to perform an analysis of the chosen topic.
- How to gather, evaluate and critically interpret information relevant to the thesis.
- How to write a thesis that is well structured and with a logical composition.
- The students should develop ability for critical reflection, and how to evaluate an issue within the field of marketing from different points of view. The students should also be aware of ethical conflicts related to issues of marketing.
- The students must be familiar with the routines and requirements at BI related to collection and use of data and (sensitive) personal information, in order to comply with the GDPR requirements.
The topic of the thesis should be chosen by the student, and must be grounded in what is taught in the programme. A closer description of requirements and framework will be given during the start of the course.
Quantitative analysis software relevant to the thesis, will be Qualtrics, SPSS or JMP.
Searches in databases and on the Internet will be of great importance.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
The course is built upon the content of the programme.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Exam code: BTH36301 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 2 Hour(s) | Attendance at the introductory lecture |
Teaching | 2 Hour(s) | Attendance at information session provided by the library |
Seminar groups | 8 Hour(s) | Attendance at seminars - 4 x 2 hours |
Prepare for teaching | 40 Hour(s) | Preparation for seminars |
Submission(s) | 80 Hour(s) | Work on hand-ins during the course |
Group work / Assignments | 265 Hour(s) | Work on the Bachelor Thesis |
Feedback activities and counselling | 3 Hour(s) | Guidance for the Bachelor thesis |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.