BTH 3630 Bachelor Thesis in Marketing

BTH 3630 Bachelor Thesis in Marketing

Course code: 
BTH 3630
Department: 
Marketing
Credits: 
15
Course coordinator: 
Eirik Haus
Product category: 
Bachelor
Portfolio: 
Bachelor of Marketing Management - Programme Courses
Semester: 
2020 Spring
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

This course is for all students in the programme Bachelor of Marketing who are not taking any specialization (30 ECTS credits).
The Bachelor Thesis is a large independent body of work, where the students show that they can relate to a business topic and perform a valid analysis of this. The Bachelor Thesis is a compulsory part of the study programme. The thesis is written individually or in groups of no more than three students, when this is recommended.

Learning outcomes - Knowledge
  • The students are required to comprehend how to perform and complete an independent analysis within a given time frame.
  • The students are required to gain knowledge of the chosen topic for the thesis, supported by relevant teaching literature and scientific articles.
    • The students should know how to fulfil scientific requirements regarding form and content of a thesis.
Learning outcomes - Skills
  • How to identify theories and methods relevant to the thesis.
  • How to use central theories and methods to perform an analysis of the chosen topic.
  • How to gather, evaluate and critically interpret information relevant to the thesis.
    • How to write a thesis that is well structured and with a logical composition.
General Competence

The students should develop ability for critical reflection, and how to evaluate an issue within the field of marketing from different points of view. The students should also be aware of ethical conflicts related to issues of marketing.

Course content

The topic of the thesis should be chosen by the student, and must be grounded in what is taught in the programme. A closer description of requirements and framework will be given during the start of the course.

Teaching and learning activities

Quantitative analysis software relevant to the thesis, will be Qualtrics, SPSS or JMP.

Searches in databases and on the Internet will be of great importance.

Software tools
Software defined under the section "Teaching and learning activities".
Qualtrics
SAS - JMP
SPSS
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

The course is built upon the content of the programme.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
BTH36301
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100No1 Semester(s)Group/Individual (1 - 3)
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:1 Semester(s)
Comment:
Exam code:BTH36301
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Other in classroom
2 Hour(s)
Attendance at the introductory lecture
Other in classroom
2 Hour(s)
Attendance at information session provided by the library
Teaching on Campus
8 Hour(s)
Attendance at seminars - 4 x 2 hours
Prepare for teaching
40 Hour(s)
Preparation for seminars
Submission(s)
80 Hour(s)
Work on hand-ins during the course
Group work / Assignments
265 Hour(s)
Work on the Bachelor Thesis
Counselling
3 Hour(s)
Individual guidance
Sum workload: 
400

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.