BTH 3630 Bachelor Thesis in Marketing
This course is for all students in the programme Bachelor of Marketing who are not taking any specialization (30 ECTS credits).
The Bachelor Thesis is a large independent body of work, where the students show that they can relate to a business topic and perform a valid analysis of this. The Bachelor Thesis is a compulsory part of the study programme. The thesis is written individually or in groups of no more than three students, when this is recommended.
- The students are required to comprehend how to perform and complete an independent analysis within a given time frame.
- The students are required to gain knowledge of the chosen topic for the thesis, supported by relevant teaching literature and scientific articles.
- The students should know how to fulfil scientific requirements regarding form and content of a thesis.
- How to identify theories and methods relevant to the thesis.
- How to use central theories and methods to perform an analysis of the chosen topic.
- How to gather, evaluate and critically interpret information relevant to the thesis.
- How to write a thesis that is well structured and with a logical composition.
The students should develop ability for critical reflection, and how to evaluate an issue within the field of marketing from different points of view. The students should also be aware of ethical conflicts related to issues of marketing.
The topic of the thesis should be chosen by the student, and must be grounded in what is taught in the programme. A closer description of requirements and framework will be given during the start of the course.
Quantitative analysis software relevant to the thesis, will be Qualtrics, SPSS or JMP.
Searches in databases and on the Internet will be of great importance.
Higher Education Entrance Qualification
Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.
Information about what is taught on campus and other digital forms will be presented with the lecture plan before the start of the course each semester.
The course is built upon the content of the programme.
|Exam category||Weight||Invigilation||Duration||Grouping||Comment exam|
Form of assessment:
Internal and external examiner
Examination when next scheduled course
|100||No||1 Semester(s)||Group/Individual (1 - 3)|
|Form of assessment:||Written submission|
|Grouping (size):||Group/Individual (1-3)|
|Resit:||Examination when next scheduled course|
Prepare for teaching
Group work / Assignments
Feedback activities and counselling
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.