BI-LUISS Joint Master of Science in Marketing
BI-LUISS Joint Master of Science in Marketing
The students attend BI the first year of the programme and LUISS the second year.
This joint BI-LUISS MSc in Marketing programme aims to educate students to become market-oriented leaders, by providing them with cutting edge research-based knowledge and skills on strategic and tactical marketing issues, such as brand management, service marketing, digital marketing, sustainability, marketing research and customer value analytics. While the first year of the programme is at BI, the second year is at LUISS in Rome, Italy.
After graduating from the programme, the candidates have acquired good analytical skills, a market-oriented mindset and practical marketing skills that make them attractive for a wide range of positions, such as marketing, product and brand managers, market and media research specialists and business consultants, to mention a few.
Graduates will acquire advanced knowledge related to:
- Major topics within the field of marketing management
- Digitalization and other emerging trends in the marketing field
- Statistical methods and tools used for marketing analyses and decision processes
Graduates will be able to:
- Apply acquired knowledge related to the major topics within the field of marketing in order to solve marketing related problems
- Apply acquired knowledge related to the digitalization and other emerging trends in the marketing field in order to develop strategic and tactical responses in the age of digital disruption
- Apply the statistical methods and tools for extensive qualitative/quantitative market research and for data driven decisions able to advance the overall objective of the organizations
- Apply acquired knowledge related to cultural and subcultural heterogeneity in order to identify key factors that influence consumption processes and business opportunities
- Apply acquired knowledge related to cultural values and cultural change processes in order to recognize, critically address, and collaboratively negotiate cultural diversity and difference in a variety of professional contexts
Graduates will:
- Be able to evaluate decisions in light of the often-conflicting interests of the various stakeholders in organizations, ranging in scale from the individual to the social level
- Be able to consider these stakeholders’ influence on the organization and their explicit or implicit objectives
- Gain awareness of the ethical components that many marketing actions have in the economic environment and learn to reflect on the trade-offs involved in making decisions in that reality
- Through reflective ability and ethical perspectives aim to improve and ensure the organization’s long-term sustainability
- Be able to appreciate and respect cultural differences
- Be able to understand and accept their personal place in the international society