BI-LUISS Joint Master of Science in Marketing
BI-LUISS Joint Master of Science in Marketing
Duration, scope and level
The students attend BI the first year of the programme and LUISS the second year.
Program of study:
Master of Science in Marketing - BI/LUISS joint programme
Credits:
120
Language of instruction:
English
Study mode:
Full-time
Associate Dean:
Peter Jarnebrant
Candidate Profile
Learning outcome - Knowledge
Graduates will acquire advanced knowledge related to:
- Major topics within the field of marketing management
- Digitalization and other emerging trends in the marketing field
- Statistical methods and tools used for marketing analyses and decision processes
- Cultural and subcultural heterogeneity and its influence on contemporary consumption and business
Learning outcome - Skills
Graduates will be able to:
- Apply acquired knowledge related to the major topics within the field of marketing in order to solve marketing related problems
- Apply acquired knowledge related to the digitalization and other emerging trends in the marketing field in order to develop strategic and tactical responses in the age of digital disruption
- Apply the Statistical methods and tools for extensive quali/ quantitative market research and for data driven decisions able to advance the overall objective of the organizations
- Apply acquired knowledge related to cultural and subcultural heterogeneity in order to identify key factors that influence consumption processes and business opportunities
- Apply acquired knowledge related to cultural values and cultural change processes in order to recognize, critically address, and collaboratively negotiate cultural diversity and difference in a variety of professional contexts
Learning outcome - General Competence
Graduates will:
- be able to evaluate decisions in light of the often-conflicting interests of the various stakeholders in organizations, ranging in scale from the individual to the social level.
- be able to consider these stakeholders’ influence on the organization and their explicit or implicit objectives.
- gain awareness of the ethical components that many marketing actions have in the economic environment and learn to reflect on the tradeoffs involved in making decisions in that reality.
- through reflective ability and ethical perspectives aim to improve and ensure the organization’s long-term sustainability.
- be able to appreciate and respect cultural differences.
- be able to understand and accept their personal place in the international society
Course models
Approved in the Programme Committee
Monday, October 19, 2020