Master of Science in Strategic Marketing Management
Master of Science in Strategic Marketing Management
Program of study:
Master of Science in Strategic Marketing Management
Credits:
120
Language of instruction:
English
Study mode:
Full-time
Associate Dean:
Peter Jarnebrant
Candidate Profile
We will educate market-oriented leaders for the modern global economy who—driven by their skills and ability to apply cutting edge marketing research and knowledge on strategic marketing issues—will work for the best organizations.
Learning outcome - Knowledge
The graduates should have
- acquired an in-depth understanding and knowledge of the major topics within the field of marketing.
- a detailed knowledge about both well-established foundations of modern marketing theory and practice, and thorough familiarity with emerging trends of the field.
- an understanding of world-wide consumer heterogeneity, as well as global economic trends and their influence on modern management.
Learning outcome - Skills
The graduates should
- obtain the ability to analyze marketing-related problems.
- provide data-driven recommendations or decisions, based on the relevant theories and models, applied to the empirical reality.
- thus be able to propose solutions and make decisions that advance the overall objectives of the organisation.
Learning outcome - General Competence
The graduates will
- be able to evaluate decisions in light of the often conflicting interests of the various stakeholders in organizations, ranging in scale from the individual to the social level.
- be able to consider these stakeholders’ influence on the organisation and their explicit or implicit objectives.
- gain awareness of the ethical components that many marketing actions have in the economic environment, and learn to reflect on the tradeoffs involved in making decisions in that reality.
- through reflective ability and ethical perspectives aim to improve and ensure the organization’s long-term sustainability.
Course models
Approved in the Programme Committee
Thursday, September 12, 2019