Master of Science in Strategic Marketing Management
| Course code |
Course name |
Course type |
Semester 1 |
Semester 2 |
Semester 3 |
Semester 4 |
| GRA 6023 |
Research Methodology |
Common |
M |
|
|
|
| GRA 6026 |
Organisation Science |
Common |
M |
|
|
|
| GRA 6420 |
Pricing Strategies: Measuring, Capturing, and Retaining Value |
Specialisation |
E |
|
|
|
| GRA 6405 |
Techniques for Market Understanding and Problem Solving |
Specialisation |
E |
|
|
|
| GRA 6418 |
B2B Marketing |
Specialisation |
E |
|
|
|
| GRA 6419 |
Service Marketing |
Specialisation |
E |
|
|
|
| GRA 6425 |
Marketing Channel Management |
Specialisation |
E |
|
|
|
| GRA 6426 |
International Marketing Management |
Specialisation |
E |
|
|
|
| GRA 6029 |
Corporate Responsibility |
Common |
|
M |
|
|
| GRA 2411 |
Basic Strategic Management |
Common |
|
M |
|
|
| GRA 6020 |
Multivariate Data Analysis |
Common |
|
M |
|
|
| GRA 4145 |
Brand Management |
Specialisation |
|
E |
|
|
| GRA 6417 |
Customer Relationship Management |
Specialisation |
|
E |
|
|
| GRA 6428 |
New Product Development and Service Innovation |
Specialisation |
|
E |
|
|
| GRA 6409 |
Strategic Marketing Issues |
Advanced specialisation |
|
|
E |
|
| GRA 2418 |
Understanding the Consumer: Current Limitations and Future Directions of Theory and Method
|
Advanced specialisation |
|
|
E |
|
| GRA 6433 |
Theories and methods in marketing communication |
Advanced specialisation |
|
|
E |
|
| GRA 6427 |
Advanced Topics in International Marketing |
Advanced specialisation |
|
|
|
E |
| GRA 6431 |
Advanced Marketing Research |
Advanced specialisation |
|
|
|
E |
| GRA 6432 |
Inter-organizational Relationships in Marketing, Advanced Topics |
Advanced specialisation |
|
|
|
E |
E=electives M=mandatory
BI reserves the right to make changes or alterations in the course portfolio.
Students need to check the prerequisites for courses and are asked to read the coursedescriptions carefully.
NB! Students from the five year programme (sivilmarkedsfører) can have the following courses included in the MSc in Marketing courseportfolio:
GRA 2417 Leadership, specialisation course fall 2007
GRA 2204 Judgement and Decision Making, specialisation course spring 2008
GRA 2426 Organizational Learning, advanced specialisation course fall 2008
MSc in Marketing has the following combination:
5 common courses
5 specialisation courses
5 advanced specialisation courses
Thesis
|
