MBA 2376 International Business
APPLIES TO ACADEMIC YEAR 2012/2013
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MBA 2376 International Business Responsible for the course Randi Lunnan Department Department of Strategy and Logistics Term According to study plan ECTS Credits 5 Language of instruction English Introduction Learning outcome The objectives of the course are to provide the students with managerial knowledge and analytical skills that are important when companies do international business. The course will start with an overview of liberalization of trade, deregulation of markets and the globalization of business. The students should understand the role of industrial clusters, the economics of location and the drivers of international business at the various levels. The concept of industrial competitiveness is central in the course. The economic role of China and India will be emphasized. The effects of the international financial crisis and the economic recession will be discussed. The students are taught to analyze the internationalization strategies of business companies, both as international companies are entering the Chinese market and investing in China and as Chinese companies are entering foreign markets and investing abroad. At the end of the course the students should be able to analyze international business cases and to master a range of internationalization strategies that can be applied in modern business. Corporate social responsibility is discussed. The course only limitedly covers the organization and management of multinational corporations. The course in international business combines theories of business strategy and theories of marketing, and the students are trained in analyzing real life business cases to prepare for managerial careers in international companies. Prerequisites Bachelor degree or equivalent, 4 years work experience, managerial experience and good written and oral knowledge of the English language. Please confirm our Student regulations. Compulsory reading Books: Peng, Mike W. 2010. Global business. 2nd ed. South Western Cengage Learning. 600 pages Porter, Michael E. 2008. On competition. Updated and exp. ed. Harvard Businesss School. Chapters 1, 2, 5, 6, 7 and 8 (100 pages) Articles: Reve, Torger. 1996. Toward an integrative model of strategy development: From dynamic clusters to core capabilitie. In: Falkenberg, J. & Haugland, S, eds., Rethinking the boundaries of strategy. Copenhagen : Handelshøjskolens Forlag. (20 pages) Other: .. Baosteel Case. 15 pages .. Car Navigation Systems Case. 34 pages .. Tsingtao Beer Case. 15 pages .. Volvo Trucks Case. 17 pages Recommended reading Course outline Module Schedule Day 1 Introduction to international business and international marketing Day 2 Industrial competitiveness and the role of industrial clusters Day 3 Market entry modes – exporting Day 4 Market entry strategy – the technology firm Readings: Peng (2009), Part 4
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