VHL 3663 Strategic Retail Management - RE-SIT EXAMINATION
VHL 3663 Strategic Retail Management - RE-SIT EXAMINATION
This course was lectured for the last time spring 2017. Re-sit exam will be offered autumn 2017 and last time spring 2018.
In this course students will learn how to do insightful strategic analyses and develop concrete suggestions for implementation of strategies. Several retail and service companies do not hace clear or well articulated strategy plans or concrete suggestions for how to implement the plans. In this course we will train students to develop strategies by studying theories as well as day-to-day topics from national and international retailers and service companies. Students will become well know with strategyproblems relevant for these companies. Inparticular they will learn about integration of physical and digital sales channels. As far as digital channels are concerned we study html-based solutions vs apps.
Students will become knowledgeable of the field of strategy beyond the basic strategy knowledge. They are to apply broad knowledge of strategy to a wide variety of problems and develop realistic strategies for large and small retail and service companies. This applies both to internal and external factors. Students will therefore get an understanding of strategic management, strategic choices, strategic planning, co-creation of value, company culture, and the international arena.
After the course students will be able to:
- Students will be able to do evaluate the strengths and weaknesses of different strategy models
- Choose among alternative models for a variety of strategy problems
- Apply strategy models on realistic problems and suggest clear strategic solutions.
By the end of the course students will be able to ask critical and constructive questions about strategic and tactical aspects of strategic work in retail and service companies. Students are to be able to evaluate whether the strategies contribute to sustaining companies at the same time as the strategies promote a good internal working environment and result in the companies using resources in a reasonable way.
- Strategic management
- Strategic choices
- Strategic planning
- Co-creation of value
- Management and business culture
- Integration of physical and digital sales channels
The learning process involves several activities: classes; company visits; guest lecturers; discussions; project work; presentation by students, and supervision on presentations. Students are to solve realistic problems from the retail and service businesses and can do this in groups of up to three persons. Presentations by students as well as discussions will take place in plenary sessions. The teaching will be intensive at the start of the spring semester.
Higher Education Entrance Qualification.
Students are expected to know the topics in the mandatory strategy course named Strategy that runs in the fifth semester. This means the students are expected to know topics like the concept of strategy; vision and mission of the business; strategic choices; internal analysis; external analysis; competition analysis; Porters five forces; value configuration; PESTEL. Students are also expected to have some knowledge of evaluations of alternatives and implementation of strategies.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Invigilation Weight: 100 Grouping: Individual Support materials:
Duration: 5 Hour(s) Exam code: VHL36631 Grading scale: ECTS Resit: Examination every semester |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 45 Hour(s) | |
Prepare for teaching | 70 Hour(s) | |
Group work / Assignments | 3 Hour(s) | Preparations for students’ presentations |
Group work / Assignments | 30 Hour(s) | |
Student's own work with learning resources | 47 Hour(s) | |
Examination | 5 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.