VHL 3663 Strategic Retail Management - RE-SIT EXAMINATION

VHL 3663 Strategic Retail Management - RE-SIT EXAMINATION

Course code: 
VHL 3663
Communication and Culture
Course coordinator: 
Peder Inge Furseth
Product category: 
Bachelor of Retail Management - Programme Courses
2018 Spring
Active status: 
Re-sit exam
Resit exam semesters: 
2017 Autumn
2018 Spring
Resit exam info

This course was lectured for the last time spring 2017. Re-sit exam will be offered autumn 2017 and last time spring 2018.

Teaching language: 
Course type: 
One semester

In this course students will learn how to do insightful strategic analyses and develop concrete suggestions for implementation of strategies. Several retail and service companies do not hace clear or well articulated strategy plans or concrete suggestions for how to implement the plans. In this course we will train students to develop strategies by studying theories as well as day-to-day topics from national and international retailers and service companies. Students will become well know with strategyproblems relevant for these companies. Inparticular they will learn about integration of physical and digital sales channels. As far as digital channels are concerned we study html-based solutions vs apps.

Learning outcomes - Knowledge

Students will become knowledgeable of the field of strategy beyond the basic strategy knowledge. They are to apply broad knowledge of strategy to a wide variety of problems and develop realistic strategies for large and small retail and service companies. This applies both to internal and external factors. Students will therefore get an understanding of strategic management, strategic choices, strategic planning, co-creation of value, company culture, and the international arena.

Learning outcomes - Skills

After the course students will be able to:

  • Students will be able to do evaluate the strengths and weaknesses of different strategy models
  • Choose among alternative models for a variety of strategy problems
  • Apply strategy models on realistic problems and suggest clear strategic solutions.
Learning Outcome - Reflection

By the end of the course students will be able to ask critical and constructive questions about strategic and tactical aspects of strategic work in retail and service companies. Students are to be able to evaluate whether the strategies contribute to sustaining companies at the same time as the strategies promote a good internal working environment and result in the companies using resources in a reasonable way.

Course content
  • Strategic management
  • Strategic choices
  • Strategic planning
  • Co-creation of value
  • Management and business culture
  • Integration of physical and digital sales channels
Learning process and requirements to students

The learning process involves several activities: classes; company visits; guest lecturers; discussions; project work; presentation by students, and supervision on presentations. Students are to solve realistic problems from the retail and service businesses and can do this in groups of up to three persons. Presentations by students as well as discussions will take place in plenary sessions. The teaching will be intensive at the start of the spring semester.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification.

Required prerequisite knowledge

Students are expected to know the topics in the mandatory strategy course named Strategy that runs in the fifth semester. This means the students are expected to know topics like the concept of strategy; vision and mission of the business; strategic choices; internal analysis; external analysis; competition analysis; Porters five forces; value configuration; PESTEL. Students are also expected to have some knowledge of evaluations of alternatives and implementation of strategies.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
Grading scale:
Grading rules:
Internal and external examiner
Examination every semester
100Yes5 Hour(s)
  • No support materials
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Individual
Support materials:
  • No support materials
Duration:5 Hour(s)
Exam code:VHL36631
Grading scale:ECTS
Resit:Examination every semester
Exam organisation: 
Ordinary examination
Total weight: 
Workload activityDurationType of durationComment student effort
Prepare for teaching70Hour(s)
Group work / Assignments3Hour(s)Preparations for students’ presentations
Group work / Assignments30Hour(s)
Self study47Hour(s)
Expected student effort:
Workload activity:Teaching
Duration:45 Hour(s)
Workload activity:Prepare for teaching
Duration:70 Hour(s)
Workload activity:Group work / Assignments
Duration:3 Hour(s)
Comment:Preparations for students’ presentations
Workload activity:Group work / Assignments
Duration:30 Hour(s)
Workload activity:Self study
Duration:47 Hour(s)
Workload activity:Examination
Duration:5 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.

Talis literature


Authors/Editors År Tittel Edition Publisher StudentNote
Furseth, Peder Inge cop. 2010 Integrasjon av salgskanaler: serviceinnovasjon og strategi   Fagbokforl  
Reve, Torger; Stokke, Per R. cop. 1996 Strategisk analyse: grunnlaget for praktisk strategiutvikling   Fagbokforl Kap 7-10 (81 sider) Del 2: Gjennomføring av strategiske analyser i praksis
Bell, Richard; Reynolds, Jonathan; Cuthbertson, Christine 2004 Retail strategy: the view from the bridge   Elsevier/Butterworth Heinemann Disse sidene vil inngå i artikkelsamlingen: Introduction to retail strategy, side 2-24, av Jonathan Reynolds Attracting and keeping customers, side 25-52, av Richard Cuthbertson og Richard Bell An exercise in successful retailing: the case of Tesco, side 311-331, av Jonathan Reynolds Portents: Strategic retail failures, side 331-349, av Elizabeth Howard (Totalt 100 s)
Authors/Editors År Tittel Journal Edition Publisher StudentNote
Stone, Ken c1995 Competing with the retail giants: how to survive in the new retail landscape Competing with the retail giants: how to survive in the new retail landscape   Wiley  
Authors/Editors År Tittel Edition Publisher StudentNote
Amit, Raphael; Zott, Christoph 2001-06 Value creation in E-business      
Bettencourt, Lance A. 2008 The Customer-Centered Innovation Map.      
Bagge, Danny 2007 Multi-channel retailing: The route to customer focus.      
Coelho, Filipe; Easingwood, Chris 2008-1 A model of the antecedents of multiple channel usage      
Gupta, Alok 2004 An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective.      
Hughes, Tim 2006-01 New channels/old channels      
Kanter, Rosabeth Moss 2006 Innovation: The Classic Traps. (cover story)      
W. Chan, Kim; Mauborgne, Renée 2005 Blue Ocean Strategy: from theory to practice      
Mintzberg, Henry 1987 Crafting strategy.      
Ostrom, A. L.; Bitner, M. J.; Brown, S. W.; Burkhard, K. A.; Goul, M.; Smith-Daniels, V.; Demirkan, H.; Rabinovich, E. 2010-02-01 Moving Forward and Making a Difference: Research Priorities for the Science of Service      
Porter, Michael E. 2001 Strategy and the Internet      
Porter, Michael E. 2008 The five competitive forces that shape strategy      
Steinfield, Charles; Adelaar, Thomas; Liu, Fang 2005 Click and Mortar Strategies Viewed from the Web      
Zhang, Xiaoni; Prybutok, Victor; Ahuang, Alber 2006 An empirical study of factors affecting e-service satisfaction      


Authors/Editors År Tittel Edition Publisher StudentNote
Anderson, Chris; Wolf, Michael 2010-08-17 The Web is Dead : Long Live the Internet      
Authors/Editors År Tittel Edition Publisher StudentNote
Achabal, Dale D. 2005 Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers   IBM Business Consulting Services