VHL 3556 Retail II: Store Management, Expansion Strategies and Retail Chain Management
APPLIES TO ACADEMIC YEAR 2012/2013
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VHL 3556 Retail II: Store Management, Expansion Strategies and Retail Chain Management Responsible for the course Jan Ivar Fredriksen Department Department of Marketing Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction Factors such as the store, customers, employees, goods and technological facilities are crucial for success. Single stores with success are the basic platform for growth and expansion. This course will actualize store and retail chain management with a focus on success in employee and leadership relations. Retail 2 is the second of two courses in retailing. The focus is on store management, expansion strategies and retail chain management. Retail 1 considers competitive advantages, the experience of location and merchandise assortments. Learning outcome Acquired knowledge The student will acquire knowledge and obtain adequate insight concerning the following:
Acquired skills On completion of the course the students will be able to:
Reflection The acquired reflections are identical for both retail 1 and retail 2 and include:
Prerequisites VHL 3552 Retail I: Competitive Advantages, the Experience of Location and Merchandise Assortments Compulsory reading Books: Fredriksen, Jan Ivar. 2010. Varehandelsledelse. Fagbokforlaget. Kapittel 7 - 10 og 12 Levy, Michael, Barton A. Weitz. 2012. Retailing management. 8th ed. McGraw-Hill/Irwin. Kapittel 16 - 18 Nilssen, Børge. 2009. Franchise : verdiøkende samarbeid mellom selvstendige parter. 2. utg. Fagbokforlaget Recommended reading Journals: Bransjetidsskrifter. Kjedemagasinet, Dagligvarehandelen, Tekstilforum m.v. Course outline Managing store employees Organizing functions and positions Roles of leaders and employees Job analysis and descriptions, recruiting and selection, rewarding and compensating Controlling costs and shrinkage Employees and resource allocation Reducing maintenance and energy costs Reducing inventory losses Service Management and Service Marketing The customer’s experience of sale and service Service delivery processes Service quality and gaps analysis Skills, motivation, empowerment and service climate Personal service and self service technology Service deliveries within and outside the store Store layout, design and visual merchandising Store layout and design Visual merchandising Space Management and communication Category Management and communication Store atmospherics Website design and store design The Retail chain, the way from local success to international brand Expansion through establishing a corporate and/or franchise based retail chain Conditions, analysis and preparations concerning the retailer’s expansion The retail concept and the retail chain package Selecting type of ownership The franchise concept The franchise package The franchise agreement Computer-based tools None required. Learning process and workload The teaching of the course is process-based partly with classroom teaching, individual and group training and individual and group supervision. The course is both practical and theoretical, which means that most of the theoretical issues and tasks are discussed in a practical context. The discussions and training tasks are based on the students own selected companies from the retail industry. Coursework requirements: During the course, the students will accomplish 2 training tasks with exact deadlines. It is recommended to work in groups of 2-4 students. Evaluation will be given to each group. The students will use the electronic tool “It’s learning” for sending in their papers.
Coursework requirements Completion of 1 out of 2 papers regarding the training tasks. The coursework requirements must be approved for the student to be allowed to sit for the exam in the course. Examination An individual 5-hour written exam completes the course. Examination code(s) VHL 35561 – Written exam, accounts 100 % of the grade in VHL 3556, 7,5 ECTS. Examination support materials No support materials are permitted Re-sit examination A re-sit examination is offered every term. Students that have not passed the course requirements must re-take the papers during the next scheduled course and must pass two of three papers. Students that have not passed the written examination or who wish to improve their grade must re-take the examination in connection with the next scheduled examination. Additional information |
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