VHL 3407 Corporate Reputation in Retail Management
APPLIES TO ACADEMIC YEAR 2012/2013
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VHL 3407 Corporate Reputation in Retail Management Responsible for the course Odd Gisholt Department Department of Marketing Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction Various circumstances lately have seriously put reputation management on the agenda for companies and organizations within the retail sector. A good reputation gives you advantages with regard to sales, recruiting people, price, and branding. Your trustworthiness and credibility as well as the ability to communicate the messages are important for a good reputation and a strong position in the market. Learning outcome Acquired knowledge
Acquired skills
Reflection
Computer-based tools No specified computer-based tools are required. Learning process and workload The course is based on process teaching for 45 hours. There will be individual assignments, group projects, and oral presentations as well as individual and collective guidance. The course is practical/theoretical due to the fact that the students follow a real company throughout the whole course and are going to solve real communication and reputation problems for the company. The students have to accomplish five assignments during the course. All the assignments need to be placed in a student portfolio. The different assignments will be evaluated all through the course but will not be graded.
Feedback on assignments: In each lesson the students will be told what kind of assignments have to be solved for the next session. The teacher will evaluate some of these in class, and the students will also evaluate each other. The students can continue working on their assignments throughout the semester. At the end of the semester, the students have to choose four out of five assignments that will account for 100 percent of the grade in the course. A self- reflection report is required, and needs to be handed in at the end of the course. Examination The grade in the course is based on four out of five assignments as well as a reflection document. Se details under “learning process and work load” for additional information. Examination code(s) VHL 34071 – Portfolio, accounts for 100 % of the grade in the course VHL 3407 Reputation Management in Retailing, 7,5 credits Examination support materials All exam support materials are allowed. Re-sit examination A re-sit examination is held in connection with the next scheduled exam in the course. Students who are taking a new exam must take the course all over again including all parts of the evaluation. Additional information |