SLM 1003 Digital Communication and Social Networks

SLM 1003 Digital Communication and Social Networks

Course code: 
SLM 1003
Department: 
Marketing
Credits: 
0
Course coordinator: 
Cecilie Staude
Tarjei Alvær Heggernes
Course name in Norwegian: 
Digital kommunikasjon og sosiale nettverk
Product category: 
Executive
Portfolio: 
Executive Short Learning Modules
Semester: 
2021 Autumn
Active status: 
Active
Level of study: 
-
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The course Digital Communication and Social Networks belongs to the course series Digital Business Understanding, and is part of our newly developed series of short, web-based courses for you who want to stay up to date on relevant and future-oriented subject areas. The course in Digital communication and social networking gives you an introduction to how social platforms

as technologies can trigger gains and give competitive advantages within various business functions within the company.

Learning outcomes - Knowledge

Knowledge goals Establish knowledge of how the use of technology and an otherwise fragmented media landscape changes the premises for communication and marketing.

Learning outcomes - Skills
  • Redegjøre for hvordan nettjenester forenkler og forbedrer markedsføring, kommunikasjon og samhandling med interne og eksterne interessenter
General Competence

You get an insight into how social media as technologies can contribute to profit realization within various business areas and existing business functions in a business.

Course content

The digital customer journey

Social media role in business operations

The planning process

Technologies for effective collaboration

Open innovation processes

Digital marketing

Teaching and learning activities

The course is conducted 100% online. The teaching takes place online and consists of webinars and other digital learning elements, such as teaching recordings, podcasts and video clips. The bibliography for the course BIK 2941 Digital Business Understanding can be found here. See also the reading plan in the learning portal and additional information.

 

In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
 

Software tools
Software defined under the section "Teaching and learning activities".
Additional information

The course is part of the SLM course series, Digital business understanding, which consists of the SLM courses SLM 1001 The digital transformation, SLM 1002 Digital business strategy, and SLM 1003 Digital communication and social networks. The courses are based on the course BIK 2941 Digital Business Understanding, 7.5 ECTS. If you have completed three courses from the same SLM course series, and meet the admission requirements for taking an exam at BI, you can take an exam within that course series, which gives a total of 7.5 credits.

Type of Assessment: 
None
Total weight: 
0
Sum workload: 
0

Text for 0 credits