RLS 3652 Tourism Marketing

APPLIES TO ACADEMIC YEAR 2013/2014

RLS 3652 Tourism Marketing


Responsible for the course
Georg Kamfjord

Department
Department of Innovation and Economic Organisation

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
Tourism is a highly complex and diversified industry with products ranging from core services to all kinds of activities and experiences that are all away from the customer. This structure leaves the industry with many specific challenges that will be addressed in this course.
The strong expansion of the Internet and the interrelated social medias is also highly relevant for the travel and tourism industry, and will be included in the course.

Learning outcome
Acquired knowledge
The students shall acquire a basic understanding and knowledge of the effects of the travel industry on landscape, culture, society and economy at a macro and micro level. The students shall also understand the effects of implementing sustainable tourism. They shall be able to discuss the problems of selecting, measuring, monitoring and evaluating sustainable indicators. The students shall also acquire an understanding of relevant topics from nature-based tourism in Norway.

Acquired skills
The students shall acquire skills in analyzing and describing positive and negative effects of the travel industry on landscape, culture, society and economy. The students shall be familiar with the use of measuring instruments for evaluating tourism in various areas.

Reflection
The students shall be able to take part in discussions and have ethical reflections on the development of tourism in vulnerable areas, destinations and enterprises based on nature and culture

Prerequisites
Basic knowledge in tourism equivalent to the course Introduction to tourism Management

Compulsory reading
Books:
Middleton Victor T.C., Alan Fyall and Michael Morgan. 2009. Marketing in travel and tourism. 4th ed. Elsevier : Butterworth-Heinemann

Recommended reading
Books:
Kamfjord, Georg. 2011. Det helhetlige reiselivsproduktet. Fagspesialisten

Course outline

  • The meaning of marketing in travel and tourism
  • Understanding the consumer in travel and tourism
  • Marketing mix in travel and tourism
  • Marketing planning
  • Marketing research in travel and tourism
  • Communicating with the consumers
  • E-marketing – the growth and role of ITC in travel and tourism
  • Applying marketing in the main sectors of travel and tourism

Computer-based tools
No specified computer-based tools are required.

Learning process and workload
The course consists of lectures, talks, excursions, student presentations and various forms of guidance and feedback. Students are expected to be well-prepared for class and to participate in what has been planned and agreed on in the detailed syllabus distributed at the beginning of the semester.

Recommended workload in hours:
Activity
Use of hours
Class participation
36
Coursework assignments
40
Preparation for class and the examination, literature studies
97
Self-tuition, study group
23
Examination
4
Total recommended use of hours
200


    Examination
    A four-hour individual written exam that accounts for 100% of the grade completes the course.

    Examination code(s)
    RLS 36521 - Written exam accounts for 100 % of the grade in RLS 3652 Tourism Marketing, 7,5 credits.

    Examination support materials
    No support materials are allowed

    Re-sit examination
    This course will be lectured for the last time autumn 2013. Re-sit exam will be offered speing 2014, autumn 2014 and last time autumn 2015.

    Additional information

    Semester

    Oversettelser