RLS 3584 Experience economy


RLS 3584 Experience economy

Responsible for the course
Sølvi Lyngnes

Department of Innovation and Economic Organisation

According to study plan

ECTS Credits

Language of instruction

The course is an introduction to the experience economy. The focus of the course is on the experience aspect of the experience economy and how experiences can add value in interaction with the customers and how experiences can be a positive supplement to the business.

Learning outcome
Acquired knowledge
Students shall acquire an insight into and knowledge of the experience economy, both as a concept and in practice. Students shall also understand how and why entrepreneurs, companies and destinations within several industries can work strategically to give customers a positive experience that leads to added value. Participants shall gain a good understanding of the manufacturer’s challenges and the customer’s behaviour relating to experience products, in addition to basic theories, models and methodological aspects of the topic.

Acquired skills
Participants shall be able to analyse, implement and adapt strategies for the development of entrepreneurs, enterprises and destinations within the experience economy.

The course shall enable the students to understand and reflect on the effects of the experience economy’s effects on customers, entrepreneurs, enterprises, destinations and society. Ethical dimensions such as sustainability and corporate responsibility are emphasised.

There are no particular prerequisites.

Compulsory reading
Mossberg, Lena. 2007. Å skape opplevelser : fra OK til WOW!. Fagbokforlaget. 207 sider

Collection of articles:
Strömberg, Per. 2012. Artikkelsamling RLS 3584: Opplevelsesøkonomi. Handelshøyskolen BI

Recommended reading

Course outline

  • Definition of concepts
  • Trends with a focus on experiences
  • Experiences and senses – customer participation, absorption and commitment
  • Cultural and emotional consumption
  • The experience room
  • The experience product as a process
  • Experience design and co-creation
  • Innovation
  • Experiences as tools in market communication, image and branding
  • Design and copyright
  • Implementation
  • Failures and successes
  • Ethics

Computer-based tools
No specified computer-based tools are required

Learning process and workload
Course structure
The estimated workload of the course is 200 hours which includes lectures, literature studies, preparations, an excursion, work on presentations and presentations in groups. A study tour will be organized in the course of the semester with the aim of giving concrete examples of the experience economy in practice. Students are expected to contribute actively in class.

Throughout the semester the students will be working on a presentation that is based on a case (for example an enterprise) that is related to the content of the course og the written exam. The presentation shall be given for the other students with the use of PowerPoint. The presentation shall be performed in groups of up to 3 students, and shall first be submitted to the teacher electronically via It’s learning.

3) Workload
Recommended workload for students:

Use of hours
Class participation
Preparations for class and exam, literature studies
Presentation assignment
Study tour
Total use of hours recommended

    An individual written 3-hour exam that accounts for 100 % of the grade in the course Experience Economy, 7.5 ECTS.

    Examination code(s)
    RLS 35841- Written exam that accounts for 100% of the grade in the course RLS 3584 Experience Economy, 7.5 ECTS

    Examination support materials
    No aids are allowed at the exam.

    Re-sit examination
    This course was lectured the last time for Bachelor in Tourism Management spring 2013. Re-sit exam will be offered autumn 2013, spring 2014, spring 2015 and last time spring 2016.

    Additional information
    This course is offered as elective course at BI Kristiansand fall semester 2013.