RLS 3584 Experience economy
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APPLIES TO ACADEMIC YEAR 2012/2013
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RLS 3584 Experience economy Responsible for the course Sølvi Lyngnes Department Department of Innovation and Economic Organisation Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction The course is an introduction to the experience economy. The focus of the course is on the experience aspect of the experience economy and how experiences can add value in interaction with the customers and how experiences can be a positive supplement to the business. Learning outcome Acquired knowledge Students shall acquire an insight into and knowledge of the experience economy, both as a concept and in practice. Students shall also understand how and why entrepreneurs, companies and destinations within several industries can work strategically to give customers a positive experience that leads to added value. Participants shall gain a good understanding of the manufacturer’s challenges and the customer’s behaviour relating to experience products, in addition to basic theories, models and methodological aspects of the topic. Acquired skills Participants shall be able to analyse, implement and adapt strategies for the development of entrepreneurs, enterprises and destinations within the experience economy. Reflection The course shall enable the students to understand and reflect on the effects of the experience economy’s effects on customers, entrepreneurs, enterprises, destinations and society. Ethical dimensions such as sustainability and corporate responsibility are emphasised. Prerequisites There are no particular prerequisites. Compulsory reading Books: Mossberg, Lena. 2007. Å skape opplevelser : fra OK til WOW!. Fagbokforlaget. 207 sider Collection of articles: Strömberg, Per. 2012. Artikkelsamling RLS 3584: Opplevelsesøkonomi. Handelshøyskolen BI Recommended reading Course outline
Computer-based tools No specified computer-based tools are required Learning process and workload Course structure The estimated workload of the course is 200 hours which includes lectures, literature studies, preparations, an excursion, work on presentations and presentations in groups. A study tour will be organized in the course of the semester with the aim of giving concrete examples of the experience economy in practice. Students are expected to contribute actively in class. Throughout the semester the students will be working on a presentation that is based on a case (for example an enterprise) that is related to the content of the course og the written exam. The presentation shall be given for the other students with the use of PowerPoint. The presentation shall be performed in groups of up to 3 students, and shall first be submitted to the teacher electronically via It’s learning. 3) Workload Recommended workload for students:
Examination An individual written 3-hour exam that accounts for 100 % of the grade in the course Experience Economy, 7.5 ECTS. Examination code(s) RLS 35841- Written exam that accounts for 100% of the grade in the course RLS 3584 Experience Economy, 7.5 ECTS Examination support materials No aids are allowed at the exam. Re-sit examination A re-sit examination is held every term. Students that have not passed the written examination or who wish to improve their grade can re-take the examination in connection with the next scheduled examination. Additional information |
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