RLS 2730 International Marketing in the Tourist Industry - RE-SIT EXAMINATION

APPLIES TO ACADEMIC YEAR 2012/2013

RLS 2730 International Marketing in the Tourist Industry - RE-SIT EXAMINATION

Responsible for the course
Georg Kamfjord

Department
Department of Innovation and Economic Organisation

Term
According to study plan

ECTS Credits
9

Language of instruction
Norwegian

Introduction

    Objective
    The objective of the course is to provide the students with an insight into and a closer understanding of operators, processes and major developments in competitive international tourism. This insight will form the basis for an introduction to international marketing in general, and the marketing internationally of Norwegian tourism products in particular. Considerable emphasis will be placed on discussing the critical conditions for success relating to the producer stage and the intermediate stage in the producer country by applying international competitive strategies.

    Prerequisites
    The first two years of the Bachelor of Business Administration Program in Travel and Tourism or equivalent.

    Compulsory reading
    Books:
    Solberg, Carl Arthur. 2009. Internasjonal markedsføring. 8. utg. Oslo : Universitetsforlaget

    Collection of articles:
    Kamfjord, Georg, red. 2008. Artikkelsamling: Internasjonal reiselivsmarkedsføring. Oslo: Handelshøyskolen BI. (på Blackboard)

    Other:
    Utdelt meteriale


    Recommended reading

    Other:
    Ingen


    Course outline
    • Market analysis
    • Competitor analysis
    • National and international framework conditions for the marketing of Norwegian tourism
    • The cultural dimension in international marketing
    • Distribution channels and distribution systems in international tourism
    • National organization strategies and strategies of cooperation in international tourism marketing
    • Developing an international marketing strategy
    • Examples related to enterprises

    Computer-based tools
    Are not required in this course.

    Course structure
    The course duration is 54 lecture hours and obligatory particapation in 4 case discussions.


    Examination
    A 15 page report based on a case in international tourism marketing, and particapation in the 4 oral case discussions.

    Examination code(s)
    RLS 27301 International Marketing in the Tourist Industry - written case accounts for 40% to receive a grade in the course RLS 2730, 9 ECTS credits.
    RLS 27302 International Marketing in the Tourist Industry - oral case discussions accounts for 60%to receive a grade in the course RLS 2730, 9 ECTS credits.

    Examination support materials
    All support materials are allowed at the examination.

    Re-sit examination
    This course was lectured for the last time spring 2011. A re-sit examination will be offered every term from autumn 2011 even spring 2013.

    Additional information

    Semester

    Oversettelser