PRK 3524 Crisis communication
APPLIES TO ACADEMIC YEAR 2012/2013
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PRK 3524 Crisis communication Responsible for the course Peggy S Brønn, Magne Aarset Department Department of Communication - Culture and Languages Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction Crises can have huge influence on the reputation of organizations and this course will give an introduction to crisis management and crisis communication. Emphasis will be placed on how organizations should attempt to avoid crises by identifying and managing risks and issues. In addition, the course will focus on how organizations should communicate before, under and after a crisis has occurred. Learning outcome Acquired knowledge During the course the students shall acquire basic knowledge about the importance of crisis management and crisis communication, and be able to use the theories, analyze and judge how organizations should behave in relation to risks, issues and crisis. Acquired skills The students should be able to grasp the central theoretical approaches to risks, issues and crisis and the complex relationship between these three concepts. They must be able to explain the difference between the concepts and be able to analyze and develop plans to manage them. In addition, the students should be able to suggest and implement communication strategies for an organization before, during and after a crisis. Reflection The students willl develop a general awareness of the importance of risk, issues and crisis for organizations and their reputation, as well as an understanding of the importance of being proactive and improvise and learn in situations of crisis. Prerequisites Students must have completed the introductory course in public relations or similar. Compulsory reading Books: Coombs, W. Timothy. 2012. Ongoing crisis communication : planning, managing, and responding. 3rd ed. Sage Aarset, Magne Vollan. 2010. Kriseledelse. Fagbokforlaget Recommended reading Books: Coombs, W. Timothy and Sherry J. Holladay, eds. 2010. The handbook of crisis communication. Wiley-Blackwell Course outline
Computer-based tools None required Learning process and workload The course consists of 22 hours of lectures devoted to different parts of the reading list. The teaching on various topics will be indicated by the lecture plan. As a part of the course, the students will be assigned small cases that will be discussed in plenary sessions. The students will also be asked to present in plenary sessions. In general only central issues on the reading list will be discussed in the lectures. Self-study is important. The course requires two obligatory papers, written by groups of no more than three students. Term paper I must be approved (pass/fail), whereas term paper II will account for 75 % of the total grade in the course. In addition, an individual case presentation will account for 25 % of the total grade. Recommended workload in hours
Examination Part 1 - Obligatory assignment. Pass/fail. Part 2 - Group project, accounts for 75 % of the grade in the course Part 3 - Individual presentation, accounts for 25 % of the grade in the course.e. Examination code(s) PRK 35241 Process evaluation accounts for 100% of the final grade in PRK 3524 Crisis communication Examination support materials PowerPoint and other electronic tools are recquired for the presentation Re-sit examination A re-sit is held in connection with the next scheduled examination in the course. Students who are taking new examination must take the course all over including all parts of evaluation. Additional information |
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