PRK 3523 Persuasion in theory and practice
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APPLIES TO ACADEMIC YEAR 2012/2013
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PRK 3523 Persuasion in theory and practice Responsible for the course Magne Martin Haug Department Department of Communication - Culture and Languages Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction The course gives a basic introduction to research on influence and persuasion, and knowledge about how the theories have been applied. The course has an ethical component. Learning outcome Knowledge outcomes On completing the course, students should be able to understand and explain the main concepts and models of influence and persuasion, and conscious and unconscious processes underlying persuasion. Additionally, students should understand ethical dilemmas of persuasion. Skills outcomes On completing the course, students should be able to apply theories and models on mass media persuasion and the effects of the mass media to analyze communication messages. Students should be able to analyze ethical dilemmas in PR. Reflection On completing the course, students should understand the complexities of reaching persuasion objectives, and be able to raise critical questions and reflect on influence and persuasion. Prerequisites None Compulsory reading Books: Gass, Robert H., John S. Seiter. 2011. Persuasion, social influence and compliance gaining. 4th ed. Pearson/Allyn & Bacon Collection of articles: Magne Martin Haug (red.). 2011. PRK 3523 Overtalelse i teori og praksis.. Handelshøyskolen BI. Institutt for kommunikasjon, kultur og språk Recommended reading Books: Cialdini, Robert B. 2009. Influence : science and practice. 5th ed. Pearson/Allyn and Bacon Course outline
Computer-based tools Internet access Learning process and workload The course is implemented as classroom teaching and group assignments. The course is theoretical, with a practical component where students train in the use of theory in the analysis of media messages. Case submissions are to be presented in class. Coursework requirement During the term two cases will be discussed. All students have to submit two cases in writing, individually or in groups of up to three students. The case submissions will be graded accepted/not accepted. The cases have to be handed in at a specified time. It may, however, for reasons of time, be necessary to select some cases for presentation. All students must prepare class presentations. Attendance during presentations is compulsory. Both case submissions, with presentations, have to be approved for a student to be admitted to take the final written examination at the end of the term.
Coursework requirements To be allowed to sit for final exam, students must submit and get approved two cases in writing, individually or in groups of up to three students. The casesubmissions will be graded accepted/not accepted after presentations in class. See Learning process and workload. Examination A 4-hour individual written examination concludes the course. Examination code(s) PRK 35231 Written examination, counts 100 % towards the grade in the course PRK 3523 Persuasion in Theory and Practice, 7,5 credits Examination support materials No support materials allowed. Re-sit examination A re-sit is offered every term. Students that have not passed the coursework requirements must retake the cases during the next scheduled course. Students that have not passed the written examination or who wish to improve their grade must retake the exam in connection with the next scheduled examination. Additional information |
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