MRK 2734 International Marketing - RE-SIT EXAMINATION
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APPLIES TO ACADEMIC YEAR 2012/2013
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MRK 2734 International Marketing - RE-SIT EXAMINATION Responsible for the course Jon Bingen Sande Department Department of Marketing Term According to study plan ECTS Credits 9 Language of instruction Norwegian Introduction The course MRK 2734 International Marketing is identical to MRK 2733 International Marketing in subject content, however the two courses have different exams. MRK 2734 is adapted to students following the distance education program. Objective The purpose of the course is to give an introduction to important operating conditions (internationally, nationally and in the individual enterprise) for businesses operating in international markets. Moreover, the course will deal with methods by which Norwegian enterprises can develop viable international market strategies. Prerequisites General knowledge of business administration subjects. Compulsory reading Books: Solberg, Carl Arthur. 2009. Internasjonal markedsføring. 8. utg. Oslo : Universitetsforlaget Articles: Nes, Erik B. 2001. Norges Profil som Opprinnelsesland. Magma. 1. Tilgjengelig på http://www.sivil.no/magma/2001/01/061nes.html Nes, E.B, Solberg, C.A. and Silkoset, R. 2007. The Impact of National Culture and Communication on Exporter-Distributor Relations and on Export Performance. International Business Review. Vol. 15, no 4 Roth, M.S. 1995. The Effects of Culture and Socioeconomics on the Performance of Global Brand Strategies. Journal of Marketing Research. Vol XXXII (May). 163-175 Recommended reading Course outline
Computer-based tools Computer-based tools are not used. Course structure Course Structure Distance Education At the beginning of the course and before the exams there will be arranged intensive lessons. Distance Education also has a study guide as a supplement to the required reading. The study guide contains information on the study program, progress plan, and exercises and proposed solutions. Guidance via the Internet contains subject pages and group discussions. The course participants are given the opportunity to hand in voluntary assignments for evaluation. Examination Four cases are to be solved and evaluated in the course. Individually or groups of 2-4 students solve one of the cases together and hand in their written paper, which accounts for 40% of the total grade in the course. The three other cases are to be answered individually at a 4-hour written exam, which accounts for 60% of the total grade. Examination code(s) MRK 27341 - case, including adjustment of grade in oral presentation, which accounts for 40% of the total grade in MRK 2734, 9 ECTS credits. MRK 27342 - written exam, which accounts for 60% of the total grade in MRK 2734, 9 ECTS credits. Examination support materials Compulsory litterature and written notes. Re-sit examination This course was lectured for the last time spring 2011. A re-sit exam will be offered every term even spring 2013. Additional information |
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