MRK 2733 International Marketing - RE-SIT EXAMINATION
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APPLIES TO ACADEMIC YEAR 2012/2013
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MRK 2733 International Marketing - RE-SIT EXAMINATION Responsible for the course Jon Bingen Sande Department Department of Marketing Term According to study plan ECTS Credits 9 Language of instruction Norwegian Introduction Objective The students develop competence in analysing in the impact of internal and external forces on the internationalization strategies of the firm, to develop such internationalizing strategies and to apply the knowledge in practical cases. Prerequisites General knowledge of business administration subjects. Compulsory reading Books: Solberg, Carl Arthur. 2009. Internasjonal markedsføring. 8. utg. Oslo : Universitetsforlaget Articles: Nes, Erik B. 2001. Norges Profil som Opprinnelsesland. Magma. 1. Tilgjengelig på http://www.sivil.no/magma/2001/01/061nes.html Nes, E.B, Solberg, C.A. and Silkoset, R. 2007. The Impact of National Culture and Communication on Exporter-Distributor Relations and on Export Performance. International Business Review. Vol. 15, no 4 Roth, M.S. 1995. The Effects of Culture and Socioeconomics on the Performance of Global Brand Strategies. Journal of Marketing Research. Vol XXXII (May). 163-175 Recommended reading Course outline
Computer-based tools Computer-based tools are not used. Course structure Examination Assessment is based on a term paper containting 3 case analysis. All the three cases have to be solved individually and within 6 weeks Examination code(s) MRK 27331 - Term paper accounts 100% of the grade in MRK 2733, 9 ECTS credits. Examination support materials Compulsory litterature and personal written notes. Re-sit examination This course was teached for the last time spring 2011. A re-sit exam will be offered every term even spring 2013. Additional information |
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