APPLIES TO ACADEMIC YEAR 2012/2013
MRK 2733 International Marketing - RE-SIT EXAMINATION|
Responsible for the course
Jon Bingen Sande
Department of Marketing
According to study plan
Language of instruction
The students develop competence in analysing in the impact of internal and external forces on the internationalization strategies of the firm, to develop such internationalizing strategies and to apply the knowledge in practical cases.
General knowledge of business administration subjects.
Solberg, Carl Arthur. 2009. Internasjonal markedsføring. 8. utg. Oslo : Universitetsforlaget
Nes, Erik B. 2001. Norges Profil som Opprinnelsesland. Magma. 1. Tilgjengelig på http://www.sivil.no/magma/2001/01/061nes.html
Nes, E.B, Solberg, C.A. and Silkoset, R. 2007. The Impact of National Culture and Communication on Exporter-Distributor Relations and on Export Performance. International Business Review. Vol. 15, no 4
Roth, M.S. 1995. The Effects of Culture and Socioeconomics on the Performance of Global Brand Strategies. Journal of Marketing Research. Vol XXXII (May). 163-175
Computer-based tools are not used.
Assessment is based on a term paper containting 3 case analysis. All the three cases have to be solved individually and within 6 weeks
MRK 27331 - Term paper accounts 100% of the grade in MRK 2733, 9 ECTS credits.
Examination support materials
Compulsory litterature and personal written notes.
This course was teached for the last time spring 2011. A re-sit exam will be offered every term even spring 2013.
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