MET 2123 Methods and Market insight

MET 2123 Methods and Market insight

Course code: 
MET 2123
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Ragnhild Silkoset
Morten William Knudsen
Product category: 
Bachelor
Portfolio: 
Bachelor - Core Courses
Semester: 
2019 Autumn
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

This course in market insight provides a basic introduction to the use of research methods related to strategic choices and decisions in companies. The course addresses how to identify and define problems and challenges in the organization and in the market, and how to work systematically and scientifically to provide information that can be used for the decision making. The course is based on theories within marketing, consumer behavior, statistics, business management and strategy.

Business research knowledge will provide guidance for the students when interpreting information regarding scientific standards. The course will develop the students’ abilities to make such critical reviews. Both qualitative and quantitative analysis techniques will be addressed in the course.

Learning outcomes - Knowledge

After finishing the course the students will be able to organize, summarize, and discuss results from research according to the scientific principles for research.

Learning outcomes - Skills

After finishing the course the students will be able to independently develop, adapt, correct, and communicate their own research, in addition to understanding, evaluating and utilizing the research of others.

General Competence

The course shall raise student’s awareness, and develop students’ attitudes in accordance with values related to scientific thinking within research methodology.

Course content
  • Develop and manage projects, specify the problem definitions
  • Research model and hypotheses
  • Information sources within the secondary data sources and primary data
  • Qualitative techniques and analysis
  • Quantitative techniques and analysis
  • Reporting and implementation
Teaching and learning activities

The course has 40 contact hours. Of these 28 hours of lectures will focus on the syllabus. 6 hours consist of training in JMP and 6 hours are spent on a portfolio. Exercises in the use of JMP will take place in the auditorium, using laptops, or in the computer lab.

The course includes a portfolio with a total of three submissions. The portfolio is based on

  1. planning the design and problem definition of a research project
  2. conducting a qualitative study with analysis and discussion
  3. conducting a quantitative survey with analysis and discussion.

The portfolio can be completed individually or in groups of up to 3 students. Students will receive feedback on each of the submissions in the form of written feedback or plenary feedback. Students will have an opportunity to correct their portfolio before the final submission. The completed portfolio assignment accounts for 60% of the final grade in the course. In addition, the students will be individually tested using a written exam which accounts for 40% of the final grade in the course.

E-learning
In course delivery as online courses, lecturer will, in collaboration with the student administration, organize an appropriate course implementation, combining different learning activities and digital elements on the learning platform. Online students are also offered a study guide that will contribute to progression and overview. Total recommended time spent for completing the course also applies here.

Software tools
SAS - JMP
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

Introduction course in statistics.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
MET21233
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
60No1 Semester(s)Group/Individual (1 - 3)Portfolio - will be maximum 5000 words, exclusive of the front page, table of contents, reference list and attachment. Only the study guide and survey questionnaire are accepted as attachmeht. There will be plagiarism control of the portfolios.
Re-sit examinations can be taken separately.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
MET21234
Grading scale:
ECTS
Grading rules:
Internal examiner
Resit:
Examination every semester
40Yes3 Hour(s)
  • BI-approved exam calculator
  • Simple calculator
Individual Re-sit examinations can be taken separately.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:60
Invigilation:No
Grouping (size):Group/Individual (1-3)
Support materials:
Duration:1 Semester(s)
Comment:Portfolio - will be maximum 5000 words, exclusive of the front page, table of contents, reference list and attachment. Only the study guide and survey questionnaire are accepted as attachmeht. There will be plagiarism control of the portfolios.
Re-sit examinations can be taken separately.
Exam code:MET21233
Grading scale:ECTS
Resit:Examination when next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:40
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • BI-approved exam calculator
  • Simple calculator
Duration:3 Hour(s)
Comment:Re-sit examinations can be taken separately.
Exam code:MET21234
Grading scale:ECTS
Resit:Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching28Hour(s)
Other in classroom12Hour(s)Participation in the portfolio review and computer tool supervision
Submission(s)80Hour(s)Working on the portfolio
Prepare for teaching60Hour(s)
Examination20Hour(s)Exam incl. preparations
Expected student effort:
Workload activity:Teaching
Duration:28 Hour(s)
Comment:
Workload activity:Other in classroom
Duration:12 Hour(s)
Comment:Participation in the portfolio review and computer tool supervision
Workload activity:Submission(s)
Duration:80 Hour(s)
Comment:Working on the portfolio
Workload activity:Prepare for teaching
Duration:60 Hour(s)
Comment:
Workload activity:Examination
Duration:20 Hour(s)
Comment:Exam incl. preparations
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.