MET 2123 Methods and Market insight
MET 2123 Methods and Market insight
This course in market insight provides a basic introduction to the use of research methods related to strategic choices and decisions in companies. The course addresses how to identify and define problems and challenges in the organization and in the market, and how to work systematically and scientifically to provide information that can be used for the decision making. The course is based on theories within marketing, consumer behavior, statistics, business management and strategy.
Business research knowledge will provide guidance for the students when interpreting information regarding scientific standards. The course will develop the students abilities to make such critical reviews. Both qualitative and quantitative analysis techniques will be addressed in the course.
After finishing the course the students will be able to organize, summarize, and discuss results from research according to the scientific principles for research.
After finishing the course the students will be able to independently develop, adapt, correct, and communicate their own research, in addition to understanding, evaluating and utilizing the research of others.
The course shall raise students awareness, and develop students attitudes in accordance with values related to scientific thinking within research methodology.
- Develop and manage projects, specify the problem definitions
- Research model and hypotheses
- Information sources within the secondary data sources and primary data
- Qualitative techniques and analysis
- Quantitative techniques and analysis
- Reporting and implementation
The course has 40 contact hours. Of these 28 hours of lectures will focus on the syllabus. 6 hours consist of training in JMP and 6 hours are spent on a portfolio. Exercises in the use of JMP will take place in the auditorium, using laptops, or in the computer lab.
The course includes a portfolio with a total of three submissions. The portfolio is based on
- planning the design and problem definition of a research project
- conducting a qualitative study with analysis and discussion
- conducting a quantitative survey with analysis and discussion.
The portfolio can be completed individually or in groups of up to 3 students. Students will receive feedback on each of the submissions in the form of written feedback or plenary feedback. Students will have an opportunity to correct their portfolio before the final submission. The completed portfolio assignment accounts for 60% of the final grade in the course. In addition, the students will be individually tested using a written exam which accounts for 40% of the final grade in the course.
Students in the course may participate in research experiments at BI. The experiments will be organized within specific deadlines during the semester. The experiment can be done electronically or at the experiment lab at BI Nydalen. An evaluation of experiments as method to understand consumer behavior shall be included in the portfolio.
E-learning
When course is delivered online, lecturer, in cooperation with the Academic Servises Network, will organize an appropriate combination of digital teaching and lectures. Online students are also offered a study guide to contribute to progression and overview. Total recommended time spent for completing the course also applies here.
Higher Education Entrance Qualification.
Introduction course in statistics.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 60 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Exam code: MET21233 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Written submission Invigilation Weight: 40 Grouping: Individual Support materials:
Duration: 3 Hour(s) Comment: Re-sit examinations can be taken separately. Exam code: MET21234 Grading scale: ECTS Resit: Examination every semester |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 28 Hour(s) | |
Other in classroom | 12 Hour(s) | Participation in the portfolio review and computer tool supervision |
Submission(s) | 80 Hour(s) | Working on the portfolio |
Prepare for teaching | 60 Hour(s) | |
Examination | 20 Hour(s) | Exam incl. preparations |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.
Re-sit examinations can be taken separately.