KLS 3636 The Music Industry
The music industry is constantly being formed in a delicate balance between long-term and rapid change, between intellectual property and technology, between idealism and business, between culture and industry. There are both smaller and larger participants in the industry, which has great challenges and brings a need for change and development. The course will provide an overview of the industrys characteristics and structure from a variety of perspectives and approaches like economics, aesthetics, organization and technology. The course is mainly about popular music.
Students will acquire knowledge of the music industry's characteristics and organization, and they will be familiar with and understand the industry's various players, models of value creation, framework and history.
Students will be able to explain the music industrys characteristics and organization. Students will also be able to conduct basic analyses of the music industry's organizational and marketing challenges and develop scenarios.
Students will be able to make independent assessments of the music industry from both artistic and commercial perspectives and understand the interaction between different viewpoints and the dilemmas that naturally follow. This requires that the student has developed respect and tolerance for multiple perspectives.
- Historical, technological and aesthetic perspectives (Norwegian, British and American music industry)
- Industry structure, characteristics and organizations
- Value chains, the various participants
- Production of popular music: the producer, author/composer, performer, support functions
- Distribution, sale and consumption of popular music: physical and digital distribution channels, marketing strategies, consumer behaviour
- The record industry and the different business structures
- The live market
- Framework related to the economy and cultural policy
- The media's role in the music industry
The course includes lectures, case group work and case presentations in class. It will consist of 36 hours of lectures in the course topics, and 9 hours will be used for students' case presentations and discussions of these. The course also includes visits from music industry professionals .
Higher Education Entrance Qualification.
|Exam category||Weight||Invigilation||Duration||Grouping||Comment exam|
Form of assessment:
Internal and external examiner
Examination every semester
|Form of assessment:||Written submission|
|Resit:||Examination every semester|
Feedback activities and counselling
Student's own work with learning resources
Group work / Assignments
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.