KLS 3636 The Music Industry

KLS 3636 The Music Industry

Course code: 
KLS 3636
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Audun Molde
Product category: 
Bachelor
Portfolio: 
Bachelor of Creative Industries Management - Programme Courses
Semester: 
2018 Spring
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The music industry is constantly being formed in a delicate balance between long-term and rapid change, between intellectual property and technology, between idealism and business, between culture and industry. There are both smaller and larger participants in the industry, which has great challenges and brings a need for change and development. The course will provide an overview of the industry’s characteristics and structure from a variety of perspectives and approaches like economics, aesthetics, organization and technology. The course is mainly about popular music.

Learning outcomes - Knowledge

Students will acquire knowledge of the music industry's characteristics and organization, and they will be familiar with and understand the industry's various players, models of value creation, framework and history.

 

Learning outcomes - Skills

Students will be able to explain the music industry’s characteristics and organization. Students will also be able to conduct basic analyses of the music industry's organizational and marketing challenges and develop scenarios.
 

Learning Outcome - Reflection

Students will be able to make independent assessments of the music industry from both artistic and commercial perspectives and understand the interaction between different viewpoints and the dilemmas that naturally follow. This requires that the student has developed respect and tolerance for multiple perspectives.

Course content
  • Historical, technological and aesthetic perspectives (Norwegian, British and American music industry)
  • Industry structure, characteristics and organizations
  • Value chains, the various participants
  • Production of popular music: the producer, author/composer, performer, support functions
  • Distribution, sale and consumption of popular music: physical and digital distribution channels, marketing strategies, consumer behaviour
  • The record industry and the different business structures
  • The live market
  • Management
  • Framework related to the economy and cultural policy
  • The media's role in the music industry
Learning process and requirements to students

The course includes lectures, case group work and case presentations in class. It will consist of 36 hours of lectures in the course topics, and 9 hours will be used for students' case presentations and discussions of these. The course also includes visits from music industry professionals .

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

None

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
KLS36361
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination every semester
100No1 Week(s)Individual
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Individual
Duration:1 Week(s)
Comment:
Exam code:KLS36361
Grading scale:ECTS
Resit:Examination every semester
Exam organisation: 
Ordinary examination
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching36Hour(s)
Review of assignments in plenary9Hour(s)
Self study85Hour(s)
Group work / Assignments30Hour(s)
Examination40Hour(s)
Expected student effort:
Workload activity:Teaching
Duration:36 Hour(s)
Comment:
Workload activity:Review of assignments in plenary
Duration:9 Hour(s)
Comment:
Workload activity:Self study
Duration:85 Hour(s)
Comment:
Workload activity:Group work / Assignments
Duration:30 Hour(s)
Comment:
Workload activity:Examination
Duration:40 Hour(s)
Comment:
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.

Talis literature

Obligatorisk/Compulsory

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Dalchow, Jørn 2013 Hjelp, jeg er i popbransjen! 2. utg daWorks Books Utvalgte deler.
Torvund, Olav cop. 2013 Opphavsrett for begynnere   Universitetsforl s. 57-64, 108-111
Shuker, Roy 2016 Understanding popular music culture 5th ed Routledge  
Chapter
Authors/Editors År Tittel Journal Edition Publisher StudentNote
Byrne, David   Business and Finances Business and Finances     s. 203-249
Blokhus, Yngve; Molde, Audun   Hva er populærmusikk? Hva er populærmusikk?     s. 17-33
Blokhus, Yngve; Molde, Audun   Musikkindustri Musikkindustri     s. 34-57
Garofalo, Reebee   I want my mp3: Who owns internet music? I want my mp3: Who owns internet music?     s. 87-101
Mangset, Per; Røyseng, Sigrid   Artistentreprenører som "gjør det selv" Artistentreprenører som "gjør det selv"     s. 69-104
Article
Authors/Editors År Tittel Edition Publisher StudentNote
Bach, David 2007 Too many players on the ground? The painful transition from CD sales to online music sales      
Bjørkeng, Per Kristian 8. mars 2009 Bråvåken kulturindustri      
Brockfield, Johan 15. april 2009 Alle verdens låter til en hundrelapp      
Lund, Joacim; Henriksen, Arve 20. april 2009 Piratene er de beste kundene      
Honoré, Erik 28. april 2009 Avliver piratenes myter      
Espevalen, Lars Lager 24. desember 2009 Ringen sluttet?      
Asker, Cecilie 13. januar 2010 CD-en er død innen fem år      
  Oktober 2011 Adele: The exception that proves the rule      
Dalchow, Jørn 14. november 2011 Det siste julesalget?      
Østrem, Veslemøy Hedvig 20. november 2011 Nytteløst å stoppe tyveriene fra nettet      
Østrem, Veslemøy Hedvig 1. desember 2011 Musikkeksport i stampe      
Asker, Cecilie 14. januar 2012 Lydmakerne      
Selsjord, Knut 7. februar 2012 Avblåser piratkampen      
Horvei, Maria 29. juni 2012 Pengemaskin på egne ben      
Eriksen, Kent-Amar 7. oktober 2013 Spotify skal jakte på pirater      
Ørstavik, Maren 29. november 2013 Millioner i Asia venter på en hit      
Ørstavik, Maren; Gjestad, Robert Hoftun   Spotify størst, men fortsatt i minus      
Mahony, Emma 10. september 2014 Why there is now more than one direction in the music industry     Finnes elektronisk i Factiva.
Gjestad, Robert Hoftun 12. november 2014 Dagens strømmemodell er ikke rettferdig      
Lien, Marius 27.februar 2015 Hvem er Daniel Ek?   Morgenbladet  
Molde, Audun; Sommerstad, Harald 22.juni 2015 Umusikalsk fordeling: Hvorfor skal Rihanna få betalt når du hører på Hellbillies?   Dagens Næringsliv  
Document
Authors/Editors År Tittel Edition Publisher StudentNote
Kultur- og kirkedepartementet 2008 St.meld. nr. 21 (2007-2008) Samspill - Et løft for rytmisk musikk   regjeringen.no s. 13-27, 32-33, 36, 43-55, 57-70
Maasø, Arnt 2013 User-centric settlement for music streaming      
Morley, Paul 17. januar 2010 On gospel, Abba and the death of the record: an audience with Brian Eno      
Haugedal, Sigmund 10. mars 2014 Platearbeiderne      
IFPI 2016 IFPI Global Music Report 2016 - State of the Industry Overview   IFPI  
Halmrast, Hanne Holden; Nilsen, Øystein Lorvik; Refsli, Petter Brunsberg; Sjøvold, Jon Martin 2016 Musikk, litteratur og visuell kunst i tall 2015   Kulturrådet  
Kulturdepartementet 2013 Rapport fra Nordgård-utvalget   regjeringen.no  

Anbefalt/Recommended

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Murphy, Gareth 2014 Cowboys and indies: the epic story of the record industry   Thomas Dunne Books  
Passman, Donald S. 2012 All you need to know about the music business 8th ed Free Press  
Rutter, Paul 2016 The Music Industry Handbook 2nd Routledge Lagt inn manuelt og bør sjekkes av biblioteket
Website
Authors/Editors År Tittel Edition Publisher StudentNote
    ballade.no     (norsk bransjenettsted), med flere (linker på itslearning)