KLS 3401 Live industries

KLS 3401 Live industries

Course code: 
KLS 3401
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Anne-Britt Gran
Audun Molde
Product category: 
Bachelor
Portfolio: 
Bachelor of Creative Industries Management - Programme Courses
Semester: 
2018 Autumn
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

This course deals with various live-based cultural experiences that include festivals, concerts, cultural institustions, opera and theaters, ballet / dance and events. The live industries produce and offer unique cultural and community experiences. This has a number of consequences for how organizations and projects operate and work in practice. These industries create live moments, and the audience must visit the event on the spot, as opposed to digital cultural consumption. The live industries are also affected by digitalization through streaming concerts and performances, through social media and digital marketing tools. The live industries are also important in other industries: Tourists travel to visit live events, and live actors are profiling and developing places.

Learning outcomes - Knowledge

In the course, students will acquire knowledge of the live industry's characteristics, actors, funding, markets, audience, digitization and the importance of the industry for tourism and place development. Students will also acquire knowledge of public and private funding, as well as characteristics of management of creative activities.

Learning outcomes - Skills

In the course, students will develop skills related to obtaining private and public funds in the live industries. They will also develop skills to manage creative professions and projects.

 

Learning Outcome - Reflection

During the course, students will develop respect for both the artistic and the economic aspects that characterize the live industries.

Course content

• What are the live industries? - about what it means economically, artistically and organizationally that a cultural experience is alive
• Actors and value chains
• Value added, employment and profitability
• Public and private funding; the Ministry of Culture and the Norwegian Arts Council, cultural sponsorship, the market, etc.
• The consumer market, the corporate market and the internal market
• The audience and consumption patterns
• The possibilities and challenges of digitization for the performative live industries
• The importance of the live industries for tourism, and place development

Learning process and requirements to students

Kurset gjennomføres med forelesninger og student-presentasjoner i klassen.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No specific prerequisites is required.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
KLS 34011
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination every semester
100No 1 Semester(s)Group/Individual ( 1 - 3) Project paper
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration: 1 Semester(s)
Comment: Project paper
Exam code:KLS 34011
Grading scale:ECTS
Resit:Examination every semester
Exam organisation: 
Ordinary examination
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching30Hour(s)
Other in classroom6Hour(s)Student presentations in lectures
Prepare for teaching70Hour(s)
Group work / Assignments24Hour(s)
Submission(s)70Hour(s)
Expected student effort:
Workload activity:Teaching
Duration:30 Hour(s)
Comment:
Workload activity:Other in classroom
Duration:6 Hour(s)
Comment:Student presentations in lectures
Workload activity:Prepare for teaching
Duration:70 Hour(s)
Comment:
Workload activity:Group work / Assignments
Duration:24 Hour(s)
Comment:
Workload activity:Submission(s)
Duration:70 Hour(s)
Comment:
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.

Talis literature

Obligatorisk/Compulsory

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Gran, Anne-Britt; Hofplass, Sophie 2007 Kultursponsing Gyldendal akademisk Obligatoriske sider: Innledningen (s. 11 - 17), kap 3 (s. 39 - 65), kap 4 (kun s. 80 - 93), kap 5, 6 og 7 (s. 95 - 181)
Arts & Business-rapport: Status 2013 s. 6-34
AB, Gran; R, Gürgens Gjærum 2018 Teaterbransjen – mellom kunst og kasse (Utvalgte kapitler fra førsteutkast bokmanus, publiseres på Universitetsforlaget våren 2019).
Chapter
Authors/Editors År Tittel Journal Edition Publisher StudentNote
Dalchow, Jørn Konserter og booking Konserter og booking Kapittel 12, s. 261-295
Rutter, Paul The live music industry sector The live music industry sector Kapittel 3, s. 43 - 76
Thall, Peter M. Touring Concerns Touring Concerns Kapittel 10, s. 161-181
Gran, Anne-Britt; de Paoli, Donatella Place marketing – når byer, regioner og nasjoner blir merkevarer Place marketing – når byer, regioner og nasjoner blir merkevarer Kapittel 11
Rutter, Paul The classical music business The classical music business Routledge Kapittel 10, s. 215 - 246
Torp, Øyvind; Gran, Anne-Britt; Tøien, Irina Eidsvold; Theie, Marcus Gjems 2017 Musikkbransjen i Norge 2011-2015 : økonomisk analyse av fem delbransjer og elleve undergrupper Musikkbransjen i Norge 2011-2015 : økonomisk analyse av fem delbransjer og elleve undergrupper BI Centre for Creative Industries s. 17-25
Kjus, Yngvar; Danielsen, Anne Live Islands in the Seas of Recordings: The Music Experience of Visitors at the Øya Festival Live Islands in the Seas of Recordings: The Music Experience of Visitors at the Øya Festival
Einarsen, Kari; Mykletun, Reidar J. Organisering av festivaler Organisering av festivaler
Article
Authors/Editors År Tittel Edition Publisher StudentNote
Andersson, Tommy D.; Getz, Donald 2009-01 Festival Ownership. Differences between Public, Nonprofit and Private Festivals in Sweden
Mueser, Daniela; Vlachos, Peter 2018-06-04 Almost like being there? A conceptualisation of live-streaming theatre
Danielsen, Anne; Kjus, Yngvar 2017-07-25 The mediated festival
Richards, Greg 2017-03-06 From place branding to placemaking: the role of events
Webpage
Authors/Editors Tittel Journal URL Publisher StudentNote
Kunst i tall 2016 : Omsetning av musikk, litteratur, visuell kunst og scenekunst Kunst i tall 2016 : Omsetning av musikk, litteratur, visuell kunst og scenekunst Resource Kulturrådet Musikk i tall s. 21-43
Thesis
Authors/Editors År Tittel Edition Publisher StudentNote
Sørbo, Ingelin 2011 Festival sted = ?: Vinjerock - en festivals påvirkning på stedsidentitet og stedsutvikling s. 11 - 21 og 71 - 90