KLS 3400 Management of art and creative industry

KLS 3400 Management of art and creative industry

Course code: 
KLS 3400
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Terje Gaustad
Linn-Birgit Kampen Kristensen
Course name in Norwegian: 
Ledelse av kunst og kreativ næring
Product category: 
Bachelor
Portfolio: 
Bachelor of Creative Industries Management - Programme Courses
Semester: 
2021 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

With this course students will develop insight into areas that will give them a broader foundation for leading organizations in the creative industries. Creative industry embraces a broad segment of cultural and economic activities, such as music, design, film, dance, theater, visual arts, and games. Here we find esthetic expressions that challenge and entertain, art that is created for its own purpose, and creative products and services generated on a commercial platform. In these are organizations for which state funding makes up a substantial element of their financing we also find businesses that more or less exclusively generate their income on the market. But what these divisions of the art and creative industries have in common is that they are perceived by many as existentially meaningful. This is given expression by the energy spent by businesses to create content that contributes to covering our need to find meaning in what we do.    

Management can be found at many levels in creative industries -- from management of large companies and institutions, via management of teams, groups and smaller companies, to self-management where freelancers and self-employed assume responsibility for their own activities. Moreover, management and consultation are offered as services such as those we find in the area of management and agent services for artists, authors, actors and others.   

The course provides an introduction to central definitions, structures, logics and transitions that management in art and the creative industries should be aware of. As well as providing access to knowledge regarding the internal aspects of the creative industries, it also provides insight into the industry’s role in society and in the value of art and creative skills in other areas of working life.

Learning outcomes - Knowledge

Students will acquire a broad base of skills regarding common features and variations in art and the creative industries and management in the creative industries. They will acquire knowlege of:

  • esthetic, economic and organizational aspects of the industry
  • history and processes of change in the industry
  • value creation in the industry
  • artistic and creative processes and leadership of an artistic and creative industry
Learning outcomes - Skills

Students will be able to explain and analyze how basic features of art and the creative industries influence management of their activities. They will learn:

  • to produce and discuss how basic features of art and the creative industries influence their management
  • to produce and explain central issues within the industry in writing, as well as to
  • argue for those solutions orally
General Competence

Students will develop their ability to reflect on the values that provide the foundation for different esthetic and economic approaches in art and the creative industries. They will provide nuance for the variations that exist. 

Course content

The course approaches four topics, with emphasis on the three first:

1. What is creative industry?

  • Businesses that are part of creative industry and their characteristics
  • Creative industry in Norway and internationally
  • How creative industry is distinguished from other activities
  • Important distinctions of businesses and activities in creative industry

2. How do you create value in creative industry?

  • Values based on art and creativity
  • Commercial and cultural values
  • Understanding the public and the market
  • Facilitating and managing creative activities
  • Organizing creative activities and production

3. What special framework conditions must be taken into consideration in creative industry?

  • Historical anchoring
  • Basic economic and technological prerequisites  
  • National and international markets  
  • Private and public players
  • Political and social contexts: cultural policy and copyright

4. What relevance do art and creative skills have outside the scope of creative industry?

  • The value of art and creative skills  

The facilitation and organization of creativity  

Teaching and learning activities

The course is carried out with the use of lectures and case studies complimented by external guests.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification

Covid-19

Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.

Teaching

Information about what is taught on campus and other digital forms will be presented with the lecture plan before the start of the course each semester.

Required prerequisite knowledge

No specific prerequisites is required.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
KLS 34001
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100No1 Semester(s)Individual
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Individual
Duration:1 Semester(s)
Comment:
Exam code:KLS 34001
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Portfolio assessment
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
30 Hour(s)
Feedback activities and counselling
6 Hour(s)
Prepare for teaching
70 Hour(s)
Submission(s)
70 Hour(s)
Group work / Assignments
24 Hour(s)
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.