KLS 2900 Culture and Capital


KLS 2900 Culture and Capital

Responsible for the course
Anne-Britt Gran

Department of Communication - Culture and Languages

According to study plan

ECTS Credits

Language of instruction


    Learning outcome
    Acquired Knowledge
    The student will gain knowledge of arts and business, finance strategies in arts, art sponsorship and Norwegian cultural policy.

    Acquired Skills
    The student will gain analytical skills and a broader historical perspective on the arts. Furthermore, the student will acquire the ability to portray a general strategy on art sponsorship.

    The main aim is to provide students with respect for cultural values, and an understanding of the historical references in culture, as well as a greater insight into arts theory.


    Compulsory reading
    Eliasson, Gunnar & Ulla Eliasson. 1997. Företagandets konst : om konstproduktionen i renässansens Florens. City University Pres. s. 7-31, s. 61-107.
    Gran, Anne-Britt og Donatella De Paoli. 2005. Kunst og kapital : nye forbindelser mellom kunst, estetikk og næringsliv. Pax. s. 9-75, s. 121-258.
    Gran, Anne-Britt og Sophie Hofplass. 2007. Kultursponsing. Gyldendal akademisk
    Grund, Jan. 2008. Kulturpolitikk er kunst. Universitetsforlaget. Kap. 1-3 (andre kapitler i boken er pensum i andre Kultur og ledelses-kurs)

    Collection of articles:
    Gran, Anne-Britt (red.). 2009. Artikkelsamling: Kultur og kapital. Handelshøyskolen BI

    Recommended reading

    Course outline
    • Introduction: Why culture and capital now? – A contextual view on the contents of this course
    • Theoretical perspectives on the relationship between culture and capital, art and commerce as well as culture and business
    • Financing strategies in the culture sector before and now
    • The market: financial motives and obstacles
    • Art sponsorship as a financing source in the culture sector
    • Art sponsorship as a business marketing strategy
    • Cultural and educational policy – on public funding as a financial source

    Computer-based tools
    None required

    Learning process and workload
    The course will be a mixture of lectures and casework in groups and the students will be activated by cases and presentations in the classroom.

    Activity Use of hours
    Participation in lectures I
    Participation in lectures II
    Preparation for lectures
    Case preparation / case work 
    Home work and reading
    Total recommended use of hours 

      The final grade in the course is based on following activities and weighting:

      1) Project work in groups (from 2 to 3 students), accounts for 60 % of the grade in the course
      2) Individual written exam, accounts for 40 % of the grade in the course.

      The project work may be solved in groups of minimum two and maximum three students.

      Examination code(s)
      KLS 29002 - Project work, counts 60% to obtain final grade in KLS 2900 Culture and Capital, 7,5 credits.
      KLS 29003 - Written exam, counts 40% to obtain final grade in KLS 2900 Culture and Capital, 7,5 credits.

      Examination support materials
      Project work - All support materials are allowed
      Written Exam - No support materials are allowed.
      Exam aids at written examinations are explained under exam information in our web-based Student handbook. Please note use of calculator and dictionary. http://www.bi.edu/studenthandbook/examaids

      Re-sit examination
      A re-sit is held in connection with the next scheduled exam in the course.
      Re-sit exams are however possible to do separately. All parts must be passed to obtain final grade in the course.

      Additional information