JOU 3548 Economi and development in media - RE-SIT EXAMINATION
APPLIES TO ACADEMIC YEAR 2012/2013
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JOU 3548 Economi and development in media - RE-SIT EXAMINATION Responsible for the course Mona K Solvoll Department Department of Communication - Culture and Languages Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction Learning outcome Prerequisites Compulsory reading Books: Albarran, Alan B. 2010. The media economy. Routledge. 200 sider Harrie, Eva, red. 2009. The Nordic media market 2009 : Denmark, Finland, Iceland, Norway, Sweden : media companies and business activities. 2nd ed. Nordicom. 200 sider. Kun elektronsik (gratis) http://www.nordicom.gu.se/eng.php?portal=publ&main=elektronisk_publ.php&me=14 Institutet för Reklam och Mediestatistik. 2010. Norsk Mediestatistikk. IRM. 48 sider Johnson, Gerry, Kevan Scholes and Richard Whittington. 2012. Fundamentals of strategy. 2nd ed. FT Prentice Hall. Kun kap. 1,2,3 og 5 som er pensum Vaage, Odd Frank. Siste utg. Norsk mediebarometer. Statistisk sentralbyrå. Finnes elktronisk (gratis) http://www.ssb.no/emner/07/02/30/medie/ Wilberg, Erik. 2010. Ledelse i motbakke : en aksjonsstudie av lederskap i aviser/mediehus gjennom finanskrisetider. Handelshøyskolen BI. 36 sider. Finnes elektronisk (gratis) http://www.erikwilberg.no/html/publikasjoner.html Wilberg, Erik. 2010. Mediaprospect ´2011 : analyse og tanker foran budsjettåret 2011. Mediebedriftenes Landsforening. 110 sider Recommended reading Course outline Computer-based tools Learning process and workload Examination Multiple choice test (1 hour) and a 72 hours take home exam Examination code(s) Examination support materials Re-sit examination Additional information |
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