INS 2600 Crisis Management and Communication - RE-SIT EXAMINATION

APPLIES TO ACADEMIC YEAR 2012/2013

INS 2600 Crisis Management and Communication - RE-SIT EXAMINATION

Responsible for the course
Peggy S Brønn

Department
Department of Communication - Culture and Languages

Term
According to study plan

ECTS Credits
6

Language of instruction
To be decided

Introduction
According to some authors 'An issue ignored is a crisis ensured'. This course combines the study of issues management and crisis management with communication majors in mind. Both processes are focused on improving stakeholder management and enabling the organization to be more ethically responsive to stakeholders’ expectations. To be effective, issues and crisis management must have as their ultimate objective an increase in the organization’s social responsiveness to its stakeholders.Students will develop the ability to help their organizations be proactive and, perhaps not avoid crises, then at least anticipate and prepare for them. Key concepts in the course are the stakeholder approach and being proactive.

Objective
The objective of the course is for students to be comfortable with the theory behind issues management and crisis, risk and communication management and to be able to apply it to developing proactive programs for their organizations.

Prerequisites
Must have taken the introduction course in INS 2500 Introduction to Public Relations.

Compulsory reading
Books:
2000. Harvard business review on crisis management. Harvard Business School Press
Coombs, W. Timothy. 2007. Ongoing crisis communication : planning, managing, and responding. 2nd ed. SAGE

Recommended reading
Books:
Choo, C. W. 2006. The knowing organization: how organizations use information to construct meaning, create knowledge and make decisions. 2nd ed. New York : Oxford University Press

Course outline
  • Importance of crisis management
  • Crisis preparation and prevention
  • Signal detection
  • Post crisis concerns - containment and recovery
  • Additional topics:
  • Strategic planning and issues management
  • Corporate responsibility
  • Special interest groups
  • Issues communication
  • Restraints on issues communication
  • Risk management versus crisis management
  • IM and crisis communication
  • IM and risk communication

Computer-based tools
Blackboard

Course structure
36 hours based on lectures supplemented with cases that the students will be required to comment on at each class meeting.


Examination
Term paper, written individually, or in groups of 2-3 students.

Examination code(s)
INS 26001 - Term paper accounts 100% of final grade in the course INS 2600 Crisis Management and Communication, 6 credits.

Examination support materials
All support materials allowed.

Re-sit examination
This course was teached for the last time spring 2011. A re-sit examination will be offered every term from autumn 2011 even spring 2013.

Additional information

Semester

Oversettelser