ENT 3504 Business Development II
ENT 3504 Business Development II
This is a practical course where students develop their own business ideas through strategic planning and working on their own projects. Through team work, the students are expected to develop strategies which detail how the venture expects to achieve a sustainable competitive advantage in the future.
Attendance in lectures and work outside of class is expected.
- An intermediary understanding of the resource-based view
- An elementary understanding of theories and frameworks related to business models and business model innovation
- Be able to lead and mentor a team towards stated goals
- Be able to cooperate and motivate others through teamwork
- Identify and evaluate the critical resources and potential competitive advantages of a business idea
- Understand and argue for possible sources of competitive advantages for a business idea
- Be able to write a business plan summarizing findings based on primary- and secondary data sources
During the course, which builds on ENT 3501 Business Development I, students will gain real world experience related to teamwork and the process of starting a new venture. Herein, the students will be challenged on the viability of their chosen business idea, including how they plan to establish a sustainable competitive advantage for the business in the long term. As a function of working in teams throughout the course, the students will gain insight into the complexity of management, motivation and team-based work towards common goals.
- Introduction
- The commercialization of business ideas
- Quantifying market potential
- Competitive advantage
- Intellectual property rights (IPR)
- Sources of competitive advantage
- Business models
- Business model innovation
- Financing
- Exit
Classroom activities will consist of lectures and workshops. Between lectures students are expected to organize their own schedule and work on the exam in teams.
Emphasis will be placed on attendance and participation.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
'ENT 3400 Introduction to Entrepreneurship' and 'ENT 3501 Business Development I' or equivalent is recommended
| Mandatory coursework | Courseworks given | Courseworks required | Comment coursework |
|---|---|---|---|
| Mandatory | 2 | 1 | 1) Oral presentation of the business idea in front of an audience 2) Oral presentation of the business idea recorded on video and uploaded to the It's Learning course room |
| Assessments |
|---|
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 60 Grouping: Group/Individual (1 - 5) Duration: 1 Semester(s) Exam code: ENT 35043 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 40 Grouping: Individual Duration: 1 Semester(s) Exam code: ENT 35044 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 45 Hour(s) | |
Student's own work with learning resources | 155 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.