ENT 3504 Business Development II

ENT 3504 Business Development II

Course code: 
ENT 3504
Department: 
Strategy and Entrepreneurship
Credits: 
7.5
Course coordinator: 
Jørgen Veisdal
Course name in Norwegian: 
Forretningsutvikling II
Product category: 
Bachelor
Portfolio: 
Bachelor of Business Development and Entrepreneurship - Programme Courses
Semester: 
2024 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

This is a practical course where students develop their own business ideas through strategic planning and working on their own projects. Through team work, the students are expected to develop strategies which detail how the venture expects to achieve a sustainable competitive advantage in the future.

Attendance in lectures and work outside of class is expected.

Learning outcomes - Knowledge
  • An intermediary understanding of the resource-based view
  • An elementary understanding of theories and frameworks related to business models and business model innovation
Learning outcomes - Skills
  • Be able to lead and mentor a team towards stated goals
  • Be able to cooperate and motivate others through teamwork
  • Identify and evaluate the critical resources and potential competitive advantages of a business idea
  • Understand and argue for possible sources of competitive advantages for a business idea
  • Be able to write a business plan summarizing findings based on primary- and secondary data sources 
General Competence

During the course, which builds on ENT 3501 Business Development I, students will gain real world experience related to teamwork and the process of starting a new venture. Herein, the students will be challenged on the viability of their chosen business idea, including how they plan to establish a sustainable competitive advantage for the business in the long term. As a function of working in teams throughout the course, the students will gain insight into the complexity of management, motivation and team-based work towards common goals.

Course content
  1. Introduction
  2. The commercialization of business ideas
  3. Quantifying market potential
  4. Competitive advantage
  5. Intellectual property rights (IPR)
  6. Sources of competitive advantage
  7. Business models
  8. Business model innovation
  9. Financing
  10. Exit
Teaching and learning activities

Classroom activities will consist of lectures and workshops. Between lectures students are expected to organize their own schedule and work on the exam in teams.

Emphasis will be placed on attendance and participation.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification

Disclaimer

Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

'ENT 3400 Introduction to Entrepreneurship' and 'ENT 3501 Business Development I' or equivalent is recommended

Mandatory courseworkCourseworks givenCourseworks requiredComment coursework
Mandatory211) Oral presentation of the business idea in front of an audience 2) Oral presentation of the business idea recorded on video and uploaded to the It's Learning course room
Mandatory coursework:
Mandatory coursework:Mandatory
Courseworks given:2
Courseworks required:1
Comment coursework:1) Oral presentation of the business idea in front of an audience 2) Oral presentation of the business idea recorded on video and uploaded to the It's Learning course room
Assessments
Assessments
Exam category: 
Submission
Form of assessment: 
Submission PDF
Exam/hand-in semester: 
First Semester
Weight: 
60
Grouping: 
Group/Individual (1 - 5)
Duration: 
1 Semester(s)
Exam code: 
ENT 35043
Grading scale: 
ECTS
Resit: 
Examination when next scheduled course
Exam category: 
Submission
Form of assessment: 
Submission PDF
Exam/hand-in semester: 
First Semester
Weight: 
40
Grouping: 
Individual
Duration: 
1 Semester(s)
Exam code: 
ENT 35044
Grading scale: 
ECTS
Resit: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
45 Hour(s)
Student's own work with learning resources
155 Hour(s)
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.