APPLIES TO ACADEMIC YEAR 2012/2013
ELE 3715 Logistics and Marketing Channels |
Responsible for the course
Bente Merete Flygansvær
Department of Strategy and Logistics
According to study plan
Language of instruction
Logistics and Marketing Channels deals with the physical and administrative processes related to purchasing, handling, storage, transport and delivery of manufactured goods, raw materials and equipment, and discusses how goods and services are made available to the end users. To succeed in a market, a company needs to understand how the marketing channel may be improved and streamlined and how the products can reach the customer efficiently. It is becoming more and more important for the players in the marketing channel to carry out their tasks in such a way that the customers receive the right degree of service.
Logistical processes relate to many of the traditional functions within a company and comprise suppliers as well as customers. As a discipline, logistics has developed from a focus on reducing costs in individual areas to considering the overall picture through integration within the company and cooperation with suppliers and customers.
The subjects of logistics and marketing are closely related, and this course looks at the challenges from the point of view of both disciplines. The logistics part of the course describes the physical flow of the goods, and the marketing part shows how to encourage the demand.
This course overlaps with a group of subjects in the Norwegian courses "Logistikk og markedsføriingskanaler (7,5 credits) and "Logistikk (7,5 credits). Consequently a combination of these courses can not be approved in a Bachelor's degree.
By the end of the course the student will have gained a basic insight into the current concept of logistics and how it has developed, plus an understanding of strategic and management challenges for marketing channels in general and retailers in particular. During the course students shall:
By the end of the course the student will be able to explain how, with a customer focus and a market orientation, one can combine economic, social and political perspectives to analyse marketing channels and the physical flow of goods. After completed course studentswill be able to:
By the end of the course the students will be aware of the fact that effective channels of distribution may conflict with the aim of protecting the environment. They should also develop an awareness of the ethics involved in buying from suppliers.
No special previous knowledge is required for taking this course.
Coughlan, Anne T., ... [et al.]. 2006. Marketing channels. 7th ed. Pearson Prentice Hall
Jonsson, Patrik. 2008. Logistics and supply chain management. McGraw-Hill
Computer-based tools are not used in this course.
Learning process and workload
This course consists of 45 lecture hours.
Included in lecture preparation are sets of question to be offered through It's learning. During the semester a case that is to be solved but not handed in will be given. The case will deal with central issues that also will be relevant at the written exam.
Recommended workload in hours
A four hour individual written exam concludes the course,
ELE 37151 -Written examination - accounts for 100% of the final grade in ELE 3715 Logistics and Marketing Channels 7,5 credits.
Examination support materials
The BI-approved examination calculator may be used. TEXAS INSTRUMENTS BA II Plus™
Examination support materials at written examinations are specifies under exam information in our web-based Student Handbook. Please note the use of calculator and dictionary. http://www.bi.edu/studenthandbook/examaids
A re-sit is held in connection with the next scheduled examination in the course.
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