DIG 3423 Communication and Digitalization

DIG 3423 Communication and Digitalization

Course code: 
DIG 3423
Communication and Culture
Course coordinator: 
Alexander Buhmann
Course name in Norwegian: 
Kommunikasjon og digitalisering
Product category: 
Bachelor of Digital Communication and Marketing - Programme Courses
2024 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

This is the first semester introduction course to the bachelor program “Digital Communication and Marketing”. The course combines hands-on experiences in online and social media communication with foundational knowledge in communication theory and practice.

Lectures will take place in Norwegian or English. The exam can be answered/written in Norwegian or English.

Learning outcomes - Knowledge
  • Know foundational concepts and theories of communication
  • Analyze and discuss the use of social and digital media at the individual level, group level and societal level.
  • Understand various (individual, journalistic, marketed-oriented, organizational) perspectives on communication and their mutual relation in a digital society
  • Know foundational steps and tools for managing communication
Learning outcomes - Skills
  • Use communication concepts and principles to understand (digital) trends and developments in different and interrelated professional communication domains (such as journalism, media relations, marketing, or employee communication).
  • Apply basic tools for analysis, planning, implementation, and evaluation of communication.
General Competence
  • Work with others and actively share your acquired knowledge.
  • Use social networking sites and platforms.
  • Present and give feedback to others.
Course content

The course covers key theories and perspectives that allow students to analyze digital and social media and how they impact different forms and professions of communication. Emphasis is placed on developing a foundational understanding of social media and its role in professional communication domains (such as public relations, news media, or marketing). Further, the course introduces concrete steps and tools to analyze, plan, implement, and evaluate communication. The course is split in two main parts:

The first part introduces concepts that are foundational to understanding communication in a social media context. This part dives straight into the practice of engaging stakeholders online, using concrete platform examples. Helped by this project exercise students will explore practices and questions around social media use and develop an appreciation for key challenges and intricacies when using social media for professional communication purposes (e.g., related to the need to be visible and relevant, build a follower base and community online, get people engaged, and generate real value through communication).

The second part builds on the prior foundations to provide a broader overview of various interrelated domains of professional communication, including journalism and mass media, public and media relations and marketing communication. Students will learn about the distinct focus, formats, and principles within these professional domains and understand how social media innovations triggers change within and convergence between these domains.

Teaching and learning activities

Lectures, seminar groups, and workshops in the classroom, student presentations, net-based learning activities, practical tasks in connection with digital social platforms.

Software tools
No specified computer-based tools are required.
Additional information

Some of the teaching is done in English. And some of the course literature is in English language.

The re-sit exam in DIG 34231 consists of the following in the semester in which tuition is not offered (spring):

  • Students must create a new project
  • Students will have to submit a reflection-note based on the project
  • Students do not receive any supervision or guidance during this period
  • Students do not have to present the project paper orally
Required prerequisite knowledge

Students are expected to have a sufficient grasp of the English language as well as a strong interest in the issues at hand, and to actively participate in class. 

Exam category: 
Form of assessment: 
Submission PDF
Exam/hand-in semester: 
First Semester
Group (2 - 4)
2 Month(s)
Reflection note in which curriculum literature is to be used actively.
See the exam paper on Wiseflow for more information on how to answer it.
Both exams must be passed to obtain a final grade in the course.
Exam code: 
DIG 34231
Grading scale: 
Examination when next scheduled course
Exam category: 
School Exam
Form of assessment: 
Structured Test
Exam/hand-in semester: 
First Semester
Support materials: 
  • No support materials
2 Hour(s)
Multiple choice exam. Both exams must be passed to obtain a final grade in the course.
Exam code: 
DIG 34232
Grading scale: 
Examination every semester
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
Student workload
39 Hour(s)
Prepare for teaching
40 Hour(s)
Group work / Assignments
60 Hour(s)
25 Hour(s)
Student's own work with learning resources
36 Hour(s)
(including digital learning resources)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.