APPLIES TO ACADEMIC YEAR 2016/2017 Norwegian version

BTH 3630 Bachelor Thesis in Marketing

Responsible for the course
Tor Morten Løland

Department
Department of Marketing

Term
According to study plan

ECTS Credits
15

Language of instruction
Norwegian

Introduction
This course is for all students in the programme Bachelor of Marketing who are not taking any specialization (30 ECTS credits).

The Bachelor Thesis is a large independent body of work, where the students show that they can relate to a business topic and perform a valid analysis of this. The Bachelor Thesis is a compulsory part of the study programme. The thesis is written individually or in groups of no more than three students, when this is recommended.

Learning outcome
Acquired knowledge

• The students are required to comprehend how to perform and complete an independent analysis within a given time frame.
• The students are required to gain knowledge of the chosen topic for the thesis, supported by relevant teaching literature and scientific articles.
• The students should know how to fulfil scientific requirements regarding form and content of a thesis.

• How to identify theories and methods relevant to the thesis.
• How to use central theories and methods to perform an analysis of the chosen topic.
• How to gather, evaluate and critically interpret information relevant to the thesis.
• How to write a thesis that is well structured and with a logical composition.

Computer-based tools
Qualitative or quantitative analysis software relevant to the thesis. Searches in databases and on the Internet will be of great importance.

Learning process and workload
The students are expected to take responsibility for their work on the thesis. Guidance and seminars will be based on the assumption that the students have prepared for such sessions beforehand, so that they have a basis for discussion and guidance.

The students have to fill out a registration form where the topic is to be stated. After this the students will be assigned an supervisor. The course takes place over one semester and contains both seminars and guidance. Please refer to @BI for detailed information on how to write a Bachelor thesis.

The course has 4 seminars. For each seminar the students are expected to prepare and perform a presentation, and/or hand in material beforehand.

3 hours of individual guidance is offered for each thesis. The seminars are obligatory. Students who does not participate in the seminars and/or have not handed in documentation must expect to be called in for an oral hearing.