BTH 3211 Bachelor Thesis - Digital Marketing
BTH 3211 Bachelor Thesis - Digital Marketing
This bachelor thesis will, in combination with the course BST 32x1 Digital Marketing (15 credits) represent a specialization in the field of 30 credits. Students at the Bachelor's degree in Marketing Management and Retail Management that has this combination will be writing on specialization in their final diploma.
The thesis is a major independent study where students will show that they can relate to a theme and take overall responsibility to analyze this in a good way. The thesis is an obligatory part of the program. Thesis is written individually or in groups of up to three students, where the group is recommended.
- Students should understand how to complete an independent study in a specified time period
- Students should acquire knowledge about digital marketing within the thesis's topic, supported by relevant text books, scientific articles and other materials
- Students should understand scientific requirement to form and content in a thesis.
- Students should be able to identify and choose relevant theories and methods in digital marketing appropriate for the topic in the thesis
- Students should be able to use theories and methods in digital marketing to analyze data
- Students should be able to collect, evaluate, and critically interpret collected data relevant for the thesis's topic
- Students should be able to write a well-structured thesis with a logical flow.
- Students should acquire the ability to critically reflect upon problems in digital marketing from different viewpoints
- Students should be aware about ethical problems in digital marketing.
The topic of the thesis is chosen by the students, but must be connected to digital marketing. More specified requirements could be announced in the beginning of the course period.
Students are expected to take personal responsibility for the thesis. This responsibility requires counseling and seminars, where students meet prepared for discussions and guidance.
Students will fill out a registration form where the theme of the thesis is stated. Then the students are assigned supervisor. The course is conducted over one semester and includes seminars and guidance meetings. Please see guidelines for writing Bachelor thesis.
The course includes four seminars. For each seminar, students normally prepare and present, and / or submit material in advance.
It offers up to 3 hours of individual supervision for each thesis. Seminar instruction is mandatory. Individual students who have not participated in the seminars and / or has not supplied documentation must expect to be invited for an oral hearing.
Quantitative analysis software relevant to the thesis, will be Qualtrics, SPSS or JMP. Google Analytics and/or other tools will also be neceassary given the thesis's topic.
Two years of college education in economics and business administration, marketing or equivalent is required for taking the course.
Students must have basic knowledge of marketing management, consumer behavior and social science methods. Students must also have completed the specialization course in digital marketing.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Exam code: BTH 32111 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Other in classroom | 2 Hour(s) | Participation in the introductory lecture |
Other in classroom | 2 Hour(s) | Participation in the library's information |
Teaching | 8 Hour(s) | Participation in seminars 4 x 2 hours |
Prepare for teaching | 40 Hour(s) | Preparation for seminars |
Group work / Assignments | 345 Hour(s) | Working with Bachelor Thesis |
Counselling | 3 Hour(s) | Individual tuition |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.