​We will educate market-oriented leaders for the modern economy who, based on their personality and ability to apply cutting edge research and knowledge on strategic marketing issues, will work for the best companies.

​Learning outcomes

Knowledge

The participants in the programme will receive an in-depth understanding and knowledge with the major topics within the field of marketing. They will have a detailed knowledge about these topics and will hence be specialists and experts in marketing. The programme has an international profile, both in terms of topics and participants, and an important knowledge outcome is an understanding of global economic trends and their influence on modern management.

Skills
The programme is research oriented in nature and hence the participants will obtain the ability to analyze theoretical problems and provide management with data-driven recommendations or decisions . This means they will be able to propose solutions and make decisions that advance the overall objectives of the organisation. These skills will be obtained both through class lectures and case discussions.

Reflections
The participants will learn to evaluate decisions in light of the often conflicting interests of the various stakeholders in firms. This includes consideration of the stakeholders’ influence on the firm and their explicit or implicit objectives. In addition, the participants shall evaluate decisions with an ethical perspective.

MSc in Strategic Marketing Management 2016-2018

Semester	6 ECTS	6 ECTS	6 ECTS	6 ECTS	6 ECTS
1. semester	GRA 6020 Multivariate Data Analysis CORE	GRA 4145 Brand Management	GRA 6419 Service Marketing	GRA 6025 Financial Management CORE	GRA 2418 Understanding the Consumer
2. semester	GRA 6438 Research Methodology - Marketing CORE	GRA 2411 Strategic Management CORE	GRA 6038 Applied Business Ethics CORE	GRA 6435 Marketing Finance	GRA 6437 Marketing Research and Multivariate Analysis
3. semester	Specialisation electives*/Internship ​ ​ ​				GRA 1950 Master Thesis
4. semester	GRA 6409 Strategic Marketing Issues	GRA 1950 Master Thesis ​ ​ ​

BI reserves the right to make changes or alterations in the course portfolio. Students need to check the prerequisites for courses and are asked to read the course descriptions carefully. Please be aware that courses can be revised or replaced, and that some courses might be offered every second study year only.

• GRA 6420 Pricing Strategies: Measuring, Capturing and Retaining Value
  
• GRA 6428 New Product Development and Service Innovation
• GRA 6433 ​Marketing Communication
• GRA 6436 Managing Business-to-Business Relationships
• GRA 6440 Marketing Innovation Management
• GRA 6443 Topics in Digital Marketing
  
• GRA 6845 Casual Inference with Big Data
  
   

• 5 core courses
• 10 specialisation courses
• Master Thesis​