Master of Science in Strategic Marketing Management

Student Handbook 2010/2011

In Norwegian

Master of Science in Strategic Marketing Management 2009 - 2011

Semester
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
1. semester:
2. semester:
3. semester:
Specialisation electives*
GRA 1900 - Master Thesis
4. semester:
Specialisation electives*
GRA 1900 - Master Thesis

BI reserves the right to make changes or alterations in the course portfolio. Students need to check the prerequisites for courses and are asked to read the course descriptions carefully.

* Students must choose 5 specialisation electives from the list below: 3. semester - autumn 2010 GRA 6419 Service Marketing GRA 2418 Understanding the Consumer: Current Limitations and Future Directions of Theory and Method GRA 6417 Customer Relationship Management GRA 4145 Brand Management GRA 6025 Financial Management GRA 6433 Theories and Methods in Marketing Communication 4. semester - spring 2011 GRA 6409 Strategic Marketing Issues GRA 6435 Marketing Finance GRA 6437 Marketing Research and Multivariate Analysis GRA 6427 Advanced Topics in International Marketing GRA 6434 - International Consumer Behavior

Please note that students should have a workload of 30 ECTS each semester, and must plan their thesis work accordingly.

MSc in Strategic Marketing Management has the following combination: 5 Core courses 10 specialisation courses Thesis

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Semesters

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