SLM 1003 Digital Communication and Social Networks
The course Digital Communication and Social Networks belongs to the course series Digital Business Understanding, and is part of our newly developed series of short, web-based courses for you who want to stay up to date on relevant and future-oriented subject areas. The course in Digital communication and social networking gives you an introduction to how social platforms
as technologies can trigger gains and give competitive advantages within various business functions within the company.
After completing the course, students should have:
Knowledge of the purpose of social media within the company's business areas and functions
Know structured planning of measures and activities and in social channels and networks
After completing the course, students should:
Be able to connect social media purposes with business functions
Assist in the planning of social media for strategic communication and marketing purposes
At the end of the course, the students will;
have insight into how social media such as technologies can trigger gains within various business areas and functions in the value chain.
The digital customer journey
Social media as technologies in business operations
The planning process, platforms and networks
The course is conducted 100% online. The teaching takes place online and consists of webinars and other digital learning elements, such as teaching recordings, podcasts and video clips. The bibliography for the course BIK 2941 Digital Business Understanding can be found here. See also the reading plan in the learning portal and additional information.
In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
The course is part of the SLM course series, Digital business understanding, which consists of the SLM courses SLM 1001 The digital transformation, SLM 1002 Digital business strategy, and SLM 1003 Digital communication and social networks. The courses are based on the course BIK 2941 Digital Business Understanding, 7.5 ECTS. If you have completed three courses from the same SLM course series, and meet the admission requirements for taking an exam at BI, you can take an exam within that course series, which gives a total of 7.5 credits.
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