MRK 3682 Campaign Development
APPLIES TO ACADEMIC YEAR 2012/2013
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MRK 3682 Campaign Development Responsible for the course Elisabeth Falck Department Department of Marketing Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction Learning outcome Prerequisites Compulsory reading Books: Kitchen, Phillip J., Patrick De Pelsmacker. 2004. Integrated marketing communications : a primer. Routledge. 208 sider Other: Samling av artikler som vil bli navngitt på Its learning Recommended reading Books: Gripsrud, Geir, Ulf Henning Olsson og Ragnhild Silkoset. 2010. Metode og dataanalyse : beslutningsstøtte for bedrifter ved bruk av JMP. 2. utg. Høyskoleforlaget Schiffman, Leon G., Leslie Lazar Kanuk and Håvard Hansen. 2012. Consumer behaviour : a European outlook. 2nd ed. Financial Times Prentice Hall Smith, Ronald D. 2009. Strategic planning for public relations. 3rd ed. Routledge Course outline Computer-based tools Learning process and workload Examination Examination code(s) Examination support materials Re-sit examination Additional information |
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