MRK 3676 Creative strategy and media planning
APPLIES TO ACADEMIC YEAR 2012/2013
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MRK 3676 Creative strategy and media planning Responsible for the course Mona K Solvoll Department Department of Marketing Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction Learning outcome Prerequisites Compulsory reading Books: Larsen, Svein og Mona K. Solvoll. 2012. Medieplanlegging. Fagbokforlaget Other: I tilligg til litteraturen vil det brukt aktuelle artikler / bokkapitler. Formidles via It's Learning. (ca 100 sider) Recommended reading Books: Altstiel, Tom, Jean Grow. 2010. Advertising creative : strategy, copy and design. 2nd ed. Sage Publications. 368 sider Sissors, Jack Z. and Roger B. Baron. 2010. Advertising media planning. 7th ed. McGraw-Hill. 496 Course outline Computer-based tools Learning process and workload Examination Examination code(s) Examination support materials Re-sit examination Additional information |
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