MBA 2442 Innovation and Entrepreneurship
MBA 2442 Innovation and Entrepreneurship
Innovation is the engine that drives revenue and profit growth in most organizations. In this segment, we will explore different models of innovation management from those used by large design firms in Silicon Valley to the ones employed by large industrial firms in other parts of the world. Using cases, videos and in-class exercises, we'll examine the context in which innovation takes place, the ways in which customers can be embedded in the design process, and the systems, tools and techniques used to successfully manage innovation.
At the end of the Entrepreneurship session, participants will understand how Silicon Valley functions; how VS firms are organized and partners compensated; set deal flow, deal terms and valuation. Understand the IPO process and value creation; how to manage distributions and fund liquidations.
- Describe the Silicon Valley entrepreneurship ecosystem
- Evaluate new venture creation proposals
- Discuss new venture finance, customer development, business strategy and business models
- Develop an innovative idea into a business plan
- Ability to recognize and develop opportunities
- Build a venture team
- Pitch a business idea
- Acknowledge the uncertainties of entrepreneurial activities
- Reflect on how an entrepreneurial life is different from a professional life
- Respect the venture capitalist's perspective
Lectures, seminars and presentations on the following topics:
- Business models.
- Innovation from inside.
- Entrepreneurship and startups.
- Innovation process.
- Business plan development.
Company visits
The course runs of 10 days with a combination of lectures, presentations and company visits. The content is entirely delivered by faculty from UC Berkeley.
1 ECTS credit corresponds to a workload of 26-30 hours.
Candidates may be called in for an oral hearing as a verification/control of written assignments.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
In all BI Executive courses and programmes, there is a mutual requirement
for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
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Exam category: Submission Form of assessment: Submission other than PDF Weight: 30 Grouping: Group Comment: The students submit a video presentation, counts 30% of the final grade. Exam code: MBA 24423 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Submission PDF Weight: 70 Grouping: Group (2 - 8) Duration: 4 Week(s) Comment: Group assignment, counts 70% of the final grade. Exam code: MBA 24424 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.