MBA 2442 Innovation and Entrepreneurship
MBA 2442 Innovation and Entrepreneurship
Innovation is the engine that drives revenue and profit growth in most organizations. In this segment, we will explore different models of innovation management from those used by large design firms in Silicon Valley to the ones employed by large industrial firms in other parts of the world. Using cases, videos and in-class exercises, we'll examine the context in which innovation takes place, the ways in which customers can be embedded in the design process, and the systems, tools and techniques used to successfully manage innovation.
At the end of the Entrepreneurship session, participants will understand how Silicon Valley functions; how VS firms are organized and partners compensated; set deal flow, deal terms and valuation. Understand the IPO process and value creation; how to manage distributions and fund liquidations.
- Describe the Silicon Valley entrepreneurship ecosystem
- Evaluate new venture creation proposals
- Discuss new venture finance, customer development, business strategy and business models
- Develop an innovative idea into a business plan
- Ability to recognize and develop opportunities
- Build a venture team
- Pitch a business idea
- Acknowledge the uncertainties of entrepreneurial activities
- Reflect on how an entrepreneurial life is different from a professional life
- Respect the venture capitalist's perspective
Lectures, seminars and presentations on the following topics:
- Business models.
- Innovation from inside.
- Entrepreneurship and startups.
- Innovation process.
- Business plan development.
Company visits
The course runs of 10 days with a combination of lectures, presentations and company visits. The content is entirely delivered by faculty from UC Berkeley.
1 ECTS credit corresponds to a workload of 26-30 hours.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale 0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.
Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
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Exam category: Activity Form of assessment: Class participation Weight: 30 Grouping: Individual Comment: 30% class participation Exam code: MBA 24422 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Submission Form of assessment: Written submission Weight: 70 Grouping: Group (2 - 8) Duration: 4 Week(s) Comment: 70% group assignments (oral, written and any other format) Exam code: MBA 24422 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.