KLS 3570 Entertainment Industries

KLS 3570 Entertainment Industries

Course code: 
KLS 3570
Communication and Culture
Course coordinator: 
Linn-Birgit Kampen Kristensen
Course name in Norwegian: 
Product category: 
Bachelor of Creative Industries Management - Programme Courses
2023 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

In this course students receive and introduction to the media-based aspects of the entertainment business, including the film, TV, book, music and game businesses. This includes other entertainment products that have their source in other sectors, such as TV sport or streamed stage art (concerts and theater). Value creation in these businesses happens primarily by creating experiences for the public, something which is becoming more and more important, also in other businesses. Media-based entertainment products are often complex due to their being a result of interaction among many players with different artistic, technical, and business backgrounds. Furthermore, they are connected to time and place in a fashion similar to the live businesses. Consequently, there are fewer natural limitations, and technology has made the entertainment markets virtually limitless. The remaining limitations are to a great extent culturally, institutionally and economically related.

In the course it is emphasized that students should be able to apply the knowledge they have acquired. Among other things, they will be working with tasks tied to real and concrete challenges that players in the business face and will solve them with the aid of analytical tools adapted to the entertainment business the subjects of economics, organization and management. 

Learning outcomes - Knowledge

During the course students will acquire knowledge of the structural and economic characteristics and frameworks that form the entertainment business, including its models for value creation, the special aspects of entertainment consumption and the interplay between the different players in the business.

Learning outcomes - Skills

Students shall develop analytical skills such that they can carry out fundamental business analyses. Furthermore, students shall develop a business perspective and skills in communicating professionally as an insider in the business.  

General Competence

Students shall develop an understanding of the interplay between art-related perspectives and commercial perspectives as well as for the dilemmas they naturally involve. This demands that students have developed respect and tolerance for both perspectives.

Course content
  • The relationship between entertainment, art and culture
  • The film, TV, book and game businesses: unique characteristics and common features
  • Entertainment products’ special features and characteristics
  • Franchises and “universes” in the entertainment business
  • Markets and marketing
  • Entertainment consumption
  • Players, processes and value systems
  • Value creation and distribution  
  • Business models and financing
  • Organizations and collaborations
Teaching and learning activities

The course is conducted with lectures and case discussions.

The course requires four tasks that are written in the form of notes. Three of the tasks must be approved in order for the student to take the exam.

Software tools
No specified computer-based tools are required.
Additional information

Re-sit examination

Students that have not gotten approved the coursework requirements, must re-take the exercises during the next scheduled course.

Students that have not passed the written examination or who wish to improve their grade may re-take the examination in connection with the next scheduled examination.


Higher Education Entrance Qualification


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Mandatory courseworkCourseworks givenCourseworks requiredComment coursework
Mandatory coursework:
Mandatory coursework:Mandatory
Courseworks given:4
Courseworks required:3
Comment coursework:
Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
KLS 35701
Grading scale:
Grading rules:
Internal and external examiner
Examination every semester
100No 2 Week(s)Group/Individual (1 - 3)
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Group/Individual (1-3)
Duration: 2 Week(s)
Exam code:KLS 35701
Grading scale:ECTS
Resit:Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
24 Hour(s)
Prepare for teaching
16 Hour(s)
Feedback activities and counselling
3 Hour(s)
Feedback and discussion
30 Hour(s)
Student's own work with learning resources
87 Hour(s)
40 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.