KLS 3561 Art and Design Industries

KLS 3561 Art and Design Industries

Course code: 
KLS 3561
Communication and Culture
Course coordinator: 
Peter Booth
Course name in Norwegian: 
Art and Design Industries
Product category: 
Bachelor of Creative Industries Management - Programme Courses
2024 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

Art and Design Industries provides an introduction to key economic-related themes that characterize professional actors and structures in the art and design sectors. The course is relevant for students interested in building foundational knowledge about how the art, museum, cultural heritage, and design industries are organized, how value is created, and how value is communicated for audiences and customers. The course is also relevant for students seeking a basic understanding of how methods and value creation processes from art and design can be employed in a wider business context.

The course follows a modular structure that covers key topics in art and design as industries. Module 1 provides a framing of art and design through an introductory mapping of their eco-systems and major actors. Module 2 provides an introduction to key methods of creating value (both economic and non-economic) in art and design, including the value impact of recent digital innovation. Module 3 examines issues critical to communication and marketing in art and design. Module 4 provides an introduction to challenges and solutions to funding in art and design. Finally, module 5 looks at how and why methods and tools from art and design are being used in business located outside of the traditional art and design industries.

Learning outcomes - Knowledge

On completion of the course the student should have:

  • Acquired basic knowledge about the art and design industries' sub-categories, actors, structures, and logics
  • Basic knowledge of theory on value creation for art and design goods
  • Basic knowledge of how technologies such AI and blockchain are impacting value creation in art and design
  • Knowledge of communication, branding and audience challenges facing organizations working with art and design
  • Basic knowledge of approaches to problem solving in art and design, and how this can be applied to organizations beyond the art and design industries
Learning outcomes - Skills

After completing the course, the student should be able to:

  • Identify and analyse key processes of value creation in the art and design industries
  • Identify and understand basic audience, brand and communication strategies in art and design
  • Identify organizational situations where principles of design thinking and artistic methods could be a useful problem solving tool
  • Develop more competent use of English, with orientation towards its use in the creative industries
General Competence

Upon completion of the course, the student will be able to:

  • Reflect on the processes and characteristics of value creation in the art and design industries
  • Develop a sensibility for the complex range of motivators within both industries
  • A general awareness of key management issues facing the art and design industries
  • Reflect on how the art and design industries are being reshaped by emerging technologies
  • Reflect on how problem solving and value creation methods and practices from art and design can be applied in other industries
Course content
  • Introduction to art and design industries by mapping their goods, processes, participants, working arrangements, and organizational structures
  • The creation of economic and non-economic values in art and design, including the role of technology
  • Communication and branding in the market for art and design goods and audiences
  • Challenges and solutions to funding in art and design
  • Introduction to design thinking and artistic methods applied to non-art and design sectors
Teaching and learning activities

The course is conducted with lectures, workshops, case discussions, and online materials.

The course assigns three ‘during semester’ portfolio assignments to be completed in the form of short texts. Students are also expected to complete a brief activity at the end of each weekly seminar that will contribute to their course 'participation journal'.

Subject to posting anonymized versions of one or more of the ‘during semester’ portfolio assignments on a course discussion page on ItsLearning, students will receive teacher written feedback on one of their texts.

Software tools
No specified computer-based tools are required.
Additional information

Re-sit examination

Students that have not passed the written examination or who wish to improve their grade may re-take the examination in connection with the next scheduled examination.


Higher Education Entrance Qualification


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

No specific prerequisites are required.

Exam category: 
Form of assessment: 
Portfolio Assessment PDF
Exam/hand-in semester: 
First Semester
1 Semester(s)
The student is evaluated on a combination of individual and group tasks presented through a final portfolio that is evaluated at the end of the course.

The final portfolio submission, which will determine each student’s grade, must consist of a total of four portfolio assignments. Except for two mandatory assignments (Portfolio assignments 4 & 5), the student can select the remaining two portfolio assignments for submission from the other portfolio tasks completed during the semester.
Exam code: 
KLS 35611
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Portfolio assessment
Total weight: 
Student workload
30 Hour(s)
12 x 2hr seminars, 3 x 2hr workshops
Prepare for teaching
80 Hour(s)
90 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.