KLS 3561 Art and Design Industries

KLS 3561 Art and Design Industries

Course code: 
KLS 3561
Communication and Culture
Course coordinator: 
Peter Booth
Anne-Britt Gran
Course name in Norwegian: 
Art and Design Industries
Product category: 
Bachelor of Creative Industries Management - Programme Courses
2020 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

Along with other elements of the creative industries, art and design are forecast have increased social and economic importance both locally and abroad in the coming years. Broadly covering the visual arts, graphic and visual design, digital design, and formgiving design (clothing, furniture, interior, etc.), the course facilitates students to gain knowledge about the art and design industries' actors, structures, processes, metrics of value, economic and cultural policy conditions, and range of visual expressions. Students develop skills in design thinking, art and design related communication/marketing, industry-specific analytics, and how to adapt traditional project management tools for working with artists and designers.

Learning outcomes - Knowledge

On completion of the course the student should have:

  • Acquired ‘mapping’ knowledge about the art and design industries' sub-categories, actors, structures, and processes.
  • For the areas of art and design we focus on (visual arts, graphic and visual design, digital design, and formgiving design), knowledge of the range of goods and visual expressions produced, and a basic knowledge of the language used to describe art and design goods.
  • Knowledge of the basic theories of value used for measuring and comparing the worth of art and design goods.
  • Basic knowledge of the economic value chain in art and design.
  • Knowledge of the challenges and methods of communication and project management specifically adapted to the art and design industries.
Learning outcomes - Skills

After completing the course, the student should be able to:

  • Identify and analyze critical elements of value creation in the art and design industries.
  • Communicate the genre and value of a range of aesthetic expressions.
  • Identify common problems in project managing art and design work, and adapt basic project management principles for specificities of such projects.
  • Apply design thinking in an organizational context.
  • Use English language more competently in the creative industries.
General Competence

After completion of the course, the student will be able to:

  • Reflect on the different and sometimes competing attitudes towards the aesthetic and economic elements that are peculiar to the art and design industries.
  • Develop a sensibility for the complex range of motivators within both industries.
  • Reflect on the specificities of the art and design industries in Norway compared to a broader international context.
  • Reflect on how methods and practices from art and design can be applied in other industries.
Course content
  • What is art and design and what (if anything) separates them?
  • Mapping the art and design industries by their goods, participants, structures and organizations
  • Introduction to design thinking
  • Visual expression, the challenges of communication, and approaches to communicating art and design
  • Systems of value in art and design, and the correlation and antagonism between these
  • The financial value chain within art and design
  • The market for art and design goods
  • Project management within art and design industries
Teaching and learning activities

The course is conducted through participatory seminars run by course responsible and external guests. The student is encouraged to do the relevant readings prior to seminars, to actively participate in seminar activities, and to work consistently throughout the semester in order to complete and submit all six (6) assignments.

The student is evaluated 100% individually through a portfolio evaluation at the end of the course. Five portfolio assignments are to be submitted during the semester. Each student will receive feedback on his/her efforts during the semester via one peer evaluation, as well as in-seminar discussion of selected student (anonymous) texts. All portfolio assignments will be anonymously published to all fellow students in the course for self-development.

The final portfolio submission, which will determine each student’s grade, must consist of a total of four portfolio assignments. Except for two mandatory assignments (the sixth assignment and the course participation journal), the student can select the remaining two portfolio assignments for submission from the other portfolio tasks completed during the semester.

Further information on deadlines and structure of the portfolio assignments will be given at the start of the course.

Software tools
No specified computer-based tools are required.
Additional information



Higher Education Entrance Qualification


Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.

Required prerequisite knowledge


Exam category: 
Form of assessment: 
Written submission
1 Semester(s)
The final portfolio submission, which will determine each student’s grade, must consist of a total of four folder tasks. Except for the two mandatory assignments (the sixth assignment and the course participation journal), the student can select the remaining two folder assignments for submission from the other portfolio tasks during the semester.
Exam code: 
KLS 35611
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Portfolio assessment
Total weight: 
Student workload
28 Hour(s)
Prepare for teaching
80 Hour(s)
92 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.