BIK 3122 Well-Being
BIK 3122 Well-Being
We live in a world where the norm is change but we do not pay enough attention to how it is done. This is a course on the structured process of creating service innovation in the public sector – both incremental and radical. Services are something we use and relate to everyday, but we rarely reflect on what makes them unique and thus how to think when we make changes to them. Also, most of the existing methods are developed for the purpose of developing products. The methods in focus of this course are different ways to understand the users better and it will be a mix of theory and practice.
The purpose of this course is to go further into the process of developing new solutions (service innovations) with the goal of giving the participants enough knowledge and practice to apply this in their own organization.
Learn and understand
- The logic of service
- What new service development, service design, and service innovation are
- The process of developing service innovations
- The importance and how to understand users/patients/customers
- Knowledge about selected methods to capture and understand users/patients/customers
Be able to
- Carry out a structured improvement/development process from start to finish
- Apply specific methods such as
- User profile
- User Journey mapping
- User involvement
- Use important methods and tools within service design
Students will:
- Acquire a tolerant, accepting and experimenting attitude to complexity and change through new models for learning, leadership and action
- Gain experience in Service Design methodologies - skills of observation, analysis, and creativity that lead to the formulation of relevant and valuable solutions for the user(s) as well as viable and feasible for the service provider.
- Service logic
- New service development, service innovation and service design
- The new service development process
- Evaluating a service innovation
- Understanding the user
- Tools to capture user information
- Designing a new solution
The course is run in three modules. The first module is a more theoretical introduction to the topic. The second module is a more practical oriented workshop where participants practice the user involvement approach. Finally, the third module builds on participants’ application of new service development project in their own context.
The examination is the completion of an improvement/innovation project in the participants’ own context. The reporting of the project can be in a simple form (powerpoint) but it needs to detail all steps that were carried out and the motivation why they were necessary. It should also reflect on the impact of the change.
In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Higher Education Entrance Qualification.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Individual Duration: 1 Semester(s) Exam code: BIK 31221 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 35 Hour(s) | |
Group work / Assignments | 25 Hour(s) | Completion of the tasks from the lectures |
Student's own work with learning resources | 65 Hour(s) | |
Examination | 75 Hour(s) | Completion of the improvement/innovation task |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.