BIK 2950 Transition for Sustainability
BIK 2950 Transition for Sustainability
At a time when businesses risk losing contracts and losing customers if they do not operate sustainably, it becomes crucial to make the right strategic choices and turn challenges into opportunities for growth and profitability. In this course, you learn about how increased requirements for sustainable development affect business models, strategy, innovation, market functions and customer behaviour, as well as how digitization and the circular economy strengthen competitive advantages and promote sustainable growth.
The course is suitable for those who seek knowledge and practical skills related to sustainability and future business operations. The course is also suitable for those who work with marketing and strategic communication related to sustainable development in the private and public sector.
After completing the course, students:
have knowledge of the human, technological and organizational conditions for sustainable change
understand the connection between circular business models and the holistic approach in sustainable development
have insight into how digitization and enabling technologies such as platforms, big data and artificial intelligence can act as a catalyst for sustainability work and strengthen innovation capacity
know principles for communication and marketing of sustainable businesses, products and services
After completing the course, students should be able to:
contribute to the work for sustainable restructuring in your own organisation identify sustainable and value-creating opportunities through circular business models in your own business
influence the work with digital strategy and ensure that consideration of sustainability becomes part of strategic decisions for data-driven business development
contribute by taking a strategic position in the planning and implementation of communication and marketing activities about sustainable development
After completing the course, students must:
be able to reflect on the company's environmental and ethical consequences for society and make ethical assessments, based on practical business issues
Global challenges; an environmental, social and economic problem
Digital circular economy and sustainable value creation
Sustainability strategy, positioning and innovation
Circular principles, business models and design
Sustainable value chains; risk, stakeholder and materiality
Digital transformation, strategy and technology for sustainability work
Change management and vigilance management; how to build a culture of sustainability
Sustainability reporting and climate accounting
Sustainability and consumer behaviour
Operational climate and sustainability communication; communication strategy, media strategy and storytelling technique
The course is conducted over 10 weeks, as a combination of 2 x 2 physical days on campus with classroom teaching and online teaching between the physical sessions. During the online weeks, weekly video lectures are made and shared as recordings. The learning resources will be supplemented at the physical gatherings with content from external lecturers from private and public enterprises who have either implemented, or are in the process of innovating existing business models for sustainability that are attractive and profitable.
Exam: Project assignment that counts 100% of the grade. The assignment is to develop and document a green innovation / change in their own business, or other topic the student is passionate about, as well as develop a plan for how the innovation will be marketed. The project assignment, which must be a maximum of xxxx words, is handed in at the start of the semester and must be handed in after the course has ended
In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Comment: The students must hand in a project paper at the end of the course counting 100%. The paper should not exceed 20 pages of text, eksl litteratur list, table og content and summary Exam code: BIK 29501 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 28 Hour(s) | |
Digital resources
| 13 Hour(s) | |
Group work / Assignments | 27 Hour(s) | |
Student's own work with learning resources | 60 Hour(s) | |
Examination | 72 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.