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EXC 3505 Strategy

EXC 3505 Strategy

Course code: 
EXC 3505
Department: 
Strategy and Entrepreneurship
Credits: 
7.5
Course coordinator: 
Liyue Yan
Philipp Hukal
Course name in Norwegian: 
Strategy
Product category: 
Bachelor
Portfolio: 
Bachelor - Common Courses
Semester: 
2023 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
English
Course type: 
One semester
Introduction

The course provides an overview of strategic management. The course focuses on the fundamental frameworks and tools for strategy and how to apply them in various business contexts.

Learning outcomes - Knowledge

After completion of this course, students should have knowledge of

  • the core concepts, tools and frameworks in strategy
  • strategy formulation process
  • theories that inform the field of strategy
Learning outcomes - Skills

After this course, students should be able to

  • apply strategy frameworks to conduct external analysis and internal analysis of a business
  • evaluate firm performance and assess strategies
  • formulate strategic recommendations to business
General Competence

After the course students should be able to

  • understand how to assess business environment and internal capabilities
  • understand how to form strategies for businesses and personal career development
  • evaluate businesses
Course content
  • The concept of strategy
  • External analysis
  • Internal analysis
  • Competitive advantage
  • Generic business strategy: differentiation and cost leadership
  • Corporate strategy
  • Innovation
Teaching and learning activities

The learning process involves lectures, discussions, group presentations and the writing of a project paper.

 

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification

Disclaimer

Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

No specific prerequisites required.

Assessments
Assessments
Exam category: 
Submission
Form of assessment: 
Written submission
Weight: 
60
Grouping: 
Group (3 - 6)
Duration: 
1 Semester(s)
Comment: 
The project is handed out when the semester starts and can be solved in groups of at least three, and no more than six students. Submission at the end of the semester. All exams must be passed to obtain a final grade in the course.
Exam code: 
EXC35054
Grading scale: 
ECTS
Resit: 
Examination when next scheduled course
Exam category: 
Submission
Form of assessment: 
Written submission
Weight: 
40
Grouping: 
Individual
Duration: 
5 Hour(s)
Comment: 
Conducted as home exam. All exams must be passed to obtain a final grade in the course.
Exam code: 
EXC35055
Grading scale: 
ECTS
Resit: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
33 Hour(s)
Feedback activities and counselling
6 Hour(s)
Group presentations in class
Group work / Assignments
30 Hour(s)
Information retrieval
Student's own work with learning resources
30 Hour(s)
Group work / Assignments
40 Hour(s)
Group work / Assignments
5 Hour(s)
Analysis of decision problem
Examination
56 Hour(s)
Writing the term paper
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.