ELE 3768 Global Strategies for Emerging Markets
ELE 3768 Global Strategies for Emerging Markets
In the modern global world, economies outside the traditional Western economies have become more important. The emergence and growth of the BRIC countries (Brazil, Russia, India, and China) as well as the recent decline of some of the emerging markets pose different challenges for international operations. In order to succeed globally, firms realize the need for developing strategies that are specially designed for entering these emerging markets. This course addresses the changes that the emerging markets represent for operating globally. Based on this and through working with real cases, the course takes the students through a process step-by-step on how to develop strategies for different emerging markets.
After completed course students should have learned to:
- Explain central reasons for why firms expand to emerging markets
- Know the basic principles for developing a global strategy for firms operating in emerging markets
After completed course students should be able to:
- Apply international strategy theories to firms operating in various emerging markets
- Develop their verbal and written ability in analysing the context, content and process of firms' decisions on strategies for emerging markets
- After having completed the course students should be aware of globalization drivers and deterrents, and the impact emerging markets have on the global economy
PART I The emerging markets
- The rise of the emerging markets
- The sustainability of the emerging markets
PART II Firms' global expansion strategies
- What makes expansion in the emerging markets unique
- The OLI framework and entry modes
- The CAGE distance framework
- Global Value Creation linking the Western economies with emerging markets
PART III Managing multinational enterprises in emerging markets
- Adaption, Aggregation and Arbitrage
- How to deal with risk
- How to deal with differences
The course will be lectured by a combination of lectures, student presentations and class discussions based on real cases. During the first weeks of the course the student in groups have to select a multinational firm that operates in the emerging market. They will follow this real case throughout the course and use it to do a step-by-step evaluation of the firm’s challenges and present strategy for one or several emerging markets. This process will lead to a proposal for changes in their global strategy. These step-by-step exercises will be presented in the class by the students and discussed within the framework of the textbook. At the end of the course the groups should write a term paper based on the exercises.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course start.
At re-sit all exam components must, as a main rule, be retaken during next scheduled course.
For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.
Higher Education Entrance Qualification
No specific prerequisites is required.
| Assessments |
|---|
Exam category: Activity Form of assessment: Class participation Weight: 25 Grouping: Individual Exam code: ELE37681 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Submission Form of assessment: Written submission Weight: 25 Grouping: Individual Duration: 1 Month(s) Comment: Individual mid-term essay. Exam code: ELE37681 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Submission Form of assessment: Written submission Weight: 50 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Comment: The term paper can be solved individually or in groups of up to three students. Groups is strongly recommended. Students are to choose a central international strategy decision by a firm, gather information on the strategy decision from secondary data sources and some amount of primary data collection, such as an interviews with one involved in the strategy decision, and analyse and assess the context, content and process of the decision using theories from the course. The groups will present, discuss and assess the company case chosen by the students. Exam code: ELE37681 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 24 Hour(s) | |
Other in classroom | 21 Hour(s) | Seminars. |
Prepare for teaching | 30 Hour(s) | |
Student's own work with learning resources | 70 Hour(s) | |
Examination | 55 Hour(s) | Project paper. |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.