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ELE 3768 Global Strategies for Emerging Markets

ELE 3768 Global Strategies for Emerging Markets

Course code: 
ELE 3768
Department: 
Strategy and Entrepreneurship
Credits: 
7.5
Course coordinator: 
Rolv Petter Storvik Amdam
Product category: 
Bachelor
Portfolio: 
Bachelor - Electives
Semester: 
2020 Spring
Active status: 
Active
Teaching language: 
English
Course type: 
One semester
Introduction

In the modern global world, economies outside the traditional Western economies have become more important. The emergence and growth of the BRIC countries (Brazil, Russia, India, and China) as well as the recent decline of some of the emerging markets pose different challenges for international operations. In order to succeed globally, firms realize the need for developing strategies that are specially designed for entering these emerging markets. This course addresses the changes that the emerging markets represent for operating globally. Based on this and through working with real cases, the course takes the students through a process step-by-step on how to develop strategies for different emerging markets.

Learning outcomes - Knowledge

After completed course students should have learned to:

  • • Explain central reasons for why firms expand to emerging markets
  • • Know the basic principles for developing a global strategy for firms operating in emerging markets

 

Learning outcomes - Skills

After completed course students should be able to:

  • • Apply international strategy theories to firms operating in various emerging markets
  • • Develop their verbal and written ability in analysing the context, content and process of firms' decisions on strategies for emerging markets
General Competence
  • • After having completed the course students should be aware of globalization drivers and deterrents, and the impact emerging markets have on the global economy
Course content

PART I – The emerging markets

  • • The rise of the emerging markets
  • • The sustainability of the emerging markets

PART II – Firms' global expansion strategies

  • • What makes expansion in the emerging markets unique
  • The OLI framework and entry modes
  • • The CAGE distance framework
  • • Global Value Creation linking the Western economies with emerging markets

PART III – Managing multinational enterprises in emerging markets

  • • Adaption, Aggregation and Arbitrage
  • • How to deal with risk
  • • How to deal with differences
Teaching and learning activities

The course will be lectured by a combination of lectures, student presentations and class discussions based on real cases. During the first weeks of the course the student in groups have to select a multinational firm that operates in the emerging market. They will follow this real case throughout the course and use it to do a step-by-step evaluation of the firm’s challenges and present strategy for one or several emerging markets. This process will lead to a proposal for changes in their global strategy. These step-by-step exercises will be presented in the class by the students and discussed within the framework of the textbook. At the end of the course the groups should write a term paper based on the exercises.

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course start.

At re-sit all exam components must, as a main rule, be retaken during next scheduled course.

Software tools
No specified computer-based tools are required.
Additional information

For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.

Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No specific prerequisites is required.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Activity
Form of assessment:
Class participation
Exam code:
ELE37681
Grading scale:
Point scale
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
25No -Individual (1 - 3)
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
ELE37681
Grading scale:
Point scale
Grading rules:
Internal and external examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
25No 1 Month(s)Individual Individual mid-term essay.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
ELE37681
Grading scale:
Point scale
Grading rules:
Internal and external examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
50No 1 Semester(s)Group/Individual (1 - 3)The term paper can be solved individually or in groups of up to three students. Groups is strongly recommended. Students are to choose a central international strategy decision by a firm, gather information on the strategy decision from secondary data sources and some amount of primary data collection, such as an interviews with one involved in the strategy decision, and analyse and assess the context, content and process of the decision using theories from the course. The groups will present, discuss and assess the company case chosen by the students.
Exams:
Exam category:Activity
Form of assessment:Class participation
Weight:25
Invigilation:No
Grouping (size):Individual (1-3)
Duration: -
Comment:
Exam code: ELE37681
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:25
Invigilation:No
Grouping (size):Individual
Duration: 1 Month(s)
Comment:Individual mid-term essay.
Exam code: ELE37681
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:50
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration: 1 Semester(s)
Comment:The term paper can be solved individually or in groups of up to three students. Groups is strongly recommended. Students are to choose a central international strategy decision by a firm, gather information on the strategy decision from secondary data sources and some amount of primary data collection, such as an interviews with one involved in the strategy decision, and analyse and assess the context, content and process of the decision using theories from the course. The groups will present, discuss and assess the company case chosen by the students.
Exam code: ELE37681
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Type of Assessment: 
Continuous assessment
Grading scale: 
ECTS
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching24Hour(s)
Other in classroom21Hour(s)Seminars.
Prepare for teaching30Hour(s)
Self study70Hour(s)
Examination55Hour(s)Project paper.
Expected student effort:
Workload activity:Teaching
Duration:24 Hour(s)
Comment:
Workload activity:Other in classroom
Duration:21 Hour(s)
Comment:Seminars.
Workload activity:Prepare for teaching
Duration:30 Hour(s)
Comment:
Workload activity:Self study
Duration:70 Hour(s)
Comment:
Workload activity:Examination
Duration:55 Hour(s)
Comment:Project paper.
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.