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ELE 3768 Global Strategies for Emerging Markets - RE-SIT EXAMINATION

ELE 3768 Global Strategies for Emerging Markets - RE-SIT EXAMINATION

Course code: 
ELE 3768
Strategy and Entrepreneurship
Course coordinator: 
Rolv Petter Storvik Amdam
Course name in Norwegian: 
Global Strategies for Emerging Markets - RE-SIT EXAMINATION
Product category: 
Bachelor - Electives
2023 Spring
Active status: 
Re-sit exam
Level of study: 
Resit exam semesters: 
2023 Spring
Resit exam info

The course was last completed in the spring of 2022. A last re-sit examination will be offered in the spring of 2023.

Teaching language: 
Course type: 
One semester

In the modern global world, economies outside the traditional Western economies have become more important. The emergence and growth of the BRIC countries (Brazil, Russia, India, and China) as well as the recent decline of some of the emerging markets pose different challenges for international operations. In order to succeed globally, firms realize the need for developing strategies that are specially designed for entering these emerging markets. This course addresses the changes that the emerging markets represent for operating globally. Based on this and through working with real cases, the course takes the students through a process step-by-step on how to develop strategies for different emerging markets.

Learning outcomes - Knowledge

After completed course students should have learned to:

  • Explain central reasons for why firms expand to emerging markets
  • Know the basic principles for developing a global strategy for firms operating in emerging markets
Learning outcomes - Skills

After completed course students should be able to:

  • Apply international strategy theories to firms operating in various emerging markets
  • Develop their verbal and written ability in analysing the context, content and process of firms' decisions on strategies for emerging markets
General Competence
  • After having completed the course students should be aware of globalization drivers and deterrents, and the impact emerging markets have on the global economy
Course content

PART I  The emerging markets

  • The rise of the emerging markets
  • The sustainability of the emerging markets

PART II  Firms' global expansion strategies

  • What makes expansion in the emerging markets unique
  • The OLI framework and entry modes
  • The CAGE distance framework
  • Global Value Creation linking the Western economies with emerging markets

PART III  Managing multinational enterprises in emerging markets

  • Adaption, Aggregation and Arbitrage
  • How to deal with risk
  • How to deal with differences
Teaching and learning activities

The course will be lectured by a combination of lectures, student presentations and class discussions based on real cases. During the first weeks of the course the student in groups have to select a multinational firm that operates in the emerging market. They will follow this real case throughout the course and use it to do a step-by-step evaluation of the firm’s challenges and present strategy for one or several emerging markets. This process will lead to a proposal for changes in their global strategy. These step-by-step exercises will be presented in the class by the students and discussed within the framework of the textbook. At the end of the course the groups should write a term paper based on the exercises.

Software tools
No specified computer-based tools are required.
Additional information

For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.

Required prerequisite knowledge

No specific prerequisites are required.

Exam category: 
Form of assessment: 
Written submission
1 Semester(s)
Exam code: 
Grading scale: 
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
24 Hour(s)
Seminar groups
21 Hour(s)
Prepare for teaching
30 Hour(s)
Student's own work with learning resources
70 Hour(s)
55 Hour(s)
Project paper.
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.