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ELE 3763 Innovation Strategy and Technological Change

ELE 3763 Innovation Strategy and Technological Change

Course code: 
ELE 3763
Strategy and Entrepreneurship
Course coordinator: 
Alessandra Luzzi
Course name in Norwegian: 
Innovation Strategy and Technological Change
Product category: 
Bachelor - Electives
2022 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

How do companies like Apple and Google manage to continually come up with new products and services? How did a company like Nokia go from being the world's number one vendor of smartphones to the tenth largest within four years? Why is the development and adoption of (hybrid) electric vehicles so slow? How did a company like Kodak end up having to declare bankruptcy while owning highly valuable technology assets and being a pioneer in the digital camera market? What is at the basis of the Apple-Samsung legal battle?

This course explores technological change and innovation from an economic/business standpoint. Technological change affects individual firms or entrepreneurs, industries and economies. We study how firms and entrepreneurs react and contribute to technological change; how they make decisions to both come up with innovations and appropriate their benefits; how they finance innovation.

A variety of companies examples will illustrate strategic approaches to innovation. We will look at both established firms and new firms.

Learning outcomes - Knowledge

After completed course students shall have:

  • Established an understanding of how technological change impacts on innovation.
  • Learned about technological diffusion and adoption.
  • Gained understanding of organisation structures for innovation.
  • Developed the knowledge about the key elements of innovation and technology strategy.
Learning outcomes - Skills

After completed course students should be able to:

  • Explain how new innovation/technology reach the market and evolve in the industry.
  • Account for how technology affect existing firms and entrepreneurial activities.
  • Analyze and implement a firm's innovation strategy.
General Competence
  • Students should be able to reflect on the value of innovation and the appropriation of its benefits, especially intellectual property rights and other mechanisms to derive and appropriate value from innovation.
Course content


  • Introduction. What is innovation and technological change. Definitions and basic concepts. Broad discussion and statistics on effects of technological change on productivity and growth.
  • Technology evolution. How does a new innovation/technology reach the market and evolve in the industry? How does it affect existing firms and entrepreneurial activity.
  • Technology diffusion and adoption. What factors influence an innovation/technology diffusion. Why forecasting demand is important and how can we do it.
  • Measuring Innovation. How can we measure innovation performance?


  • The value of innovation and the appropriation of its benefits. Intellectual property rights and other mechanisms to derive and appropriate value from innovation
  • Sources of Innovation. Innovation Process.
  • Organization structure for innovation. How can a firm facilitate innovation?
  • Selection of innovation projects and financing of innovation.
Teaching and learning activities

The course is structured as a combination of professor’s (or a guest’s) lecturing and interactive class discussion. Class discussion will be based on specific companies or innovations’ cases/examples used in class to emphasize specific topics. The examples will be documented through short case-readings and will refer to both ‘historical’, benchmark cases and more recent cases found in the news. Each topic will be supported by one or more of such cases-examples. While most of the times the lecturer will propose the examples/cases for discussion, as part of the learning activities the students will be also asked on occasions to proactively propose short cases/news based readings as specific examples of the topics covered in class.

Software tools
No specified computer-based tools are required.
Additional information

For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.


Higher Education Entrance Qualification


Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.


Information about what is taught on campus and other digital forms will be presented with the lecture plan before the start of the course each semester.

Required prerequisite knowledge

No particular prerequisites.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
Grading scale:
Grading rules:
Internal and external examiner
Examination when next scheduled course
100Yes3 Hour(s)
  • No support materials
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Individual
Support materials:
  • No support materials
Duration:3 Hour(s)
Exam code: ELE37631
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
36 Hour(s)
Prepare for teaching
36 Hour(s)
Student's own work with learning resources
125 Hour(s)
-Preparation for the term project.
-Preparation for the final exam-
3 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.