VHL 3549 Retail Management

VHL 3549 Retail Management

Course code: 
VHL 3549
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Robert Ingvaldsen
Course name in Norwegian: 
Butikkledelse
Product category: 
Bachelor
Portfolio: 
Bachelor of Retail Management - Programme Courses
Semester: 
2017 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

This course is mainly based on theories concerning marketing and economics. Topics will include store establishing, store organisation and store management.

Learning outcomes - Knowledge

Students will acquire knowledge of and obtain adequate insight into the following:

  • The world of retailing, development and trends
  • Consumer behaviour and market segmentation
  • The retailer’s vision and mission
  • Strategic analysis
  • The customer’s assortment and price experience
  • Location strategies
  • The retail organisation and human resource management
  • The importance of qualified and motivated employees
  • Customer service and personal selling
  • Store design and visual merchandising
  • Financial key figures and calculation
  • Analysis and actions among inventory shrinkage
Learning outcomes - Skills
  • Ability to work out a strategic analyse including a real or a virtual retailer
  • Ability to discuss alternative market strategies for the retailer
  • Ability to include strategic and operational considerations in the planning and implementation of relevant store formats concerning:
    • Selection of format and market strategy
    • The assortment experience
    • The price experience
    • The selection and experience of the store’s location
  • Ability to make strategic and operational considerations part of discussions concerning:
    • Organisation and human resource management
      • Relevant qualification and motivation among store employees
      • Programs in customer service and personal selling
  • Manage a holistic strategic and operational approach concerning store design and visual merchandising
  • Ability to implement strategic and operational analysis and actions among inventory shrinkage
Learning Outcome - Reflection
  • During and after the course the student will realise the importance of multidisciplinary knowledge and skills for practicing retailing.
  • The students will be encouraged to reflection on the importance of analysis before and after implementation of the retailer’s strategies and concepts of management.
  • The students will increase their focus on the importance of the relationships and interactions between human beings, merchandise and technology within the store, and furthermore, the development of harmony, mental balance and financial security for managers, employees and the retailer’s customers.
Course content
  • The retail industry, type of retailers, market strategies, retail formats, owners and retail chains
  • Consumer behaviour and market segmentation built on customer relationship management
  • Market strategy and strategic analyses
  • The assortment experience
  • The price experience
  • Retail location concerning the customers’ buying behaviour and fact-based management systems
  • The retailer’s organisation and human resource management
  • Qualification and motivation
  • The retailer’s customer service
  • Personal selling
  • Store design and visual merchandising
  • Financial key figures
  • Inventory shrinkage analyses and actions
Learning process and requirements to students

The teaching is process based partly with classroom teaching, individual and group training and individual and group guidance. 　

The course is both practical and theoretical, which means that most of the theoretical issues and tasks are discussed in a practical context. The discussions and training tasks are based on the students’ own selected companies from the retail industry. 　

During the course, the students may voluntarily accomplish 3 training tasks with exact deadlines. It is recommended to work in groups of 2 - 4 students. Evaluation will be given to each group. The students will use the electronic tool “it’s learning” for submitting their papers.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

Basic courses concerning marketing and business administration.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
VHL 35491
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination every semester		100Yes5 Hour(s)
  • No support materials
Individual
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • No support materials
Duration:5 Hour(s)
Comment:
Exam code:VHL 35491
Grading scale:ECTS
Resit:Examination every semester
Exam organisation: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
36 Hour(s)
Prepare for teaching
34 Hour(s)
Group work / Assignments
65 Hour(s)
Training tasks and work in groups
Student's own work with learning resources
60 Hour(s)
Self study/reading literature/preparing for the examination
Examination
5 Hour(s)
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.

Semester

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