VHL 3549 Retail Management
VHL 3549 Retail Management
This course is mainly based on theories concerning marketing and economics. Topics will include store establishing, store organisation and store management.
Students will acquire knowledge of and obtain adequate insight into the following:
- The world of retailing, development and trends
- Consumer behaviour and market segmentation
- The retailers vision and mission
- Strategic analysis
- The customers assortment and price experience
- Location strategies
- The retail organisation and human resource management
- The importance of qualified and motivated employees
- Customer service and personal selling
- Store design and visual merchandising
- Financial key figures and calculation
- Analysis and actions among inventory shrinkage
- Ability to work out a strategic analyse including a real or a virtual retailer
- Ability to discuss alternative market strategies for the retailer
- Ability to include strategic and operational considerations in the planning and implementation of relevant store formats concerning:
- Selection of format and market strategy
- The assortment experience
- The price experience
- The selection and experience of the stores location
- Ability to make strategic and operational considerations part of discussions concerning:
- Organisation and human resource management
- Relevant qualification and motivation among store employees
- Programs in customer service and personal selling
- Organisation and human resource management
- Manage a holistic strategic and operational approach concerning store design and visual merchandising
- Ability to implement strategic and operational analysis and actions among inventory shrinkage
- During and after the course the student will realise the importance of multidisciplinary knowledge and skills for practicing retailing.
- The students will be encouraged to reflection on the importance of analysis before and after implementation of the retailers strategies and concepts of management.
- The students will increase their focus on the importance of the relationships and interactions between human beings, merchandise and technology within the store, and furthermore, the development of harmony, mental balance and financial security for managers, employees and the retailers customers.
- The retail industry, type of retailers, market strategies, retail formats, owners and retail chains
- Consumer behaviour and market segmentation built on customer relationship management
- Market strategy and strategic analyses
- The assortment experience
- The price experience
- Retail location concerning the customers buying behaviour and fact-based management systems
- The retailers organisation and human resource management
- Qualification and motivation
- The retailers customer service
- Personal selling
- Store design and visual merchandising
- Financial key figures
- Inventory shrinkage analyses and actions
The teaching is process based partly with classroom teaching, individual and group training and individual and group guidance.
The course is both practical and theoretical, which means that most of the theoretical issues and tasks are discussed in a practical context. The discussions and training tasks are based on the students’ own selected companies from the retail industry.
During the course, the students may voluntarily accomplish 3 training tasks with exact deadlines. It is recommended to work in groups of 2 - 4 students. Evaluation will be given to each group. The students will use the electronic tool “it’s learning” for submitting their papers.
Higher Education Entrance Qualification.
Basic courses concerning marketing and business administration.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Invigilation Weight: 100 Grouping: Individual Support materials:
Duration: 5 Hour(s) Exam code: VHL 35491 Grading scale: ECTS Resit: Examination every semester |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 36 Hour(s) | |
Prepare for teaching | 34 Hour(s) | |
Group work / Assignments | 65 Hour(s) | Training tasks and work in groups |
Student's own work with learning resources | 60 Hour(s) | Self study/reading literature/preparing for the examination |
Examination | 5 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.